Logo Usage: Affiliates must use the official Earthing logo in its original form, without alterations to color, proportions, or text. The logo must be placed on a plain background to maintain visibility and impact. Any variation of the logo (e.g., color or layout changes) must be approved by the Earthing marketing team.
Clear Space: Ensure there is adequate clear space around the logo to prevent it from being crowded by other elements. The minimum clear space should be at least 1.5x the height of the logo.
Do Not Use: Affiliates must not use the logo in any misleading or inappropriate contexts (e.g., suggest that Earthing endorses other products/services outside the affiliate program).
Preferred Placement: The logo should be placed in a prominent area on your website or promotional materials where it will be clearly visible to the audience.
2. Tone & Messaging
Consistent Messaging: Affiliates should consistently communicate the value of Earthing's products or services in a positive and honest manner.
Do Not Mislead: Affiliates should never misrepresent Earthing in any way. All claims about Earthing products/services should be true and verifiable. Avoid exaggerated or false claims, as they could harm both the affiliate’s and the brand’s reputation.
Language Style: Affiliates are encouraged to use a friendly, approachable, and professional tone when communicating. Keep language simple, clear, and free from jargon.
3. Color Palette
Primary Brand Colors: Affiliates must use Earthing's official color palette in promotional materials. These include:
Color 1: #1e564c
Color 2: #a57156
Color 3: #ffffff
Color 4: #000000
Minor Brand Colors: These can be used sparingly and should complement the primary color palette.
Accent Color 1: #b9a498
Accent Color 2: #e7dfdb
Accent Color 3: #f5f1e7
Accent Color 4: #e4f1e7
Background Colors: Ensure that the background colors don’t clash with the primary brand colors and maintain readability.
4. Typography
Primary Font: M + 2p heavy – Use this font for all headings and major text elements in promotional materials. Ensure readability and appropriate sizing.
Secondary Font: M + 2p – For body text, use this font in sizes that ensure clarity and legibility.
Font Alternatives: In cases where the primary and secondary fonts are unavailable, use clear, web-safe alternatives that maintain a professional appearance, such as Arial, Helvetica, or Georgia.
5. Affiliate Landing Pages
Page Layout: Affiliates should maintain a clean and user-friendly design that reflects Earthing's high standards. Avoid cluttered layouts, excessive pop-ups, or misleading navigation.
Brand Consistency: Ensure that all content, including banners and buttons, aligns with Earthing's visual style (logo, fonts, colors).
Call-to-Action (CTA): Use clear and actionable CTAs, such as “Shop Now” or “Learn More,” that prompt users to take the desired action without confusion.
6. Banners & Promotional Material
Approved Assets: Affiliates may use the official banners, buttons, and promotional images provided by Earthing. Custom banners should be approved by the Earthing marketing team before use.
Do Not Alter Assets: Affiliates must not alter, resize, or modify the approved assets in any way. This includes color adjustments, text changes, or resizing that could distort the image.
7. Social Media Guidelines
Brand Mentions: Affiliates are encouraged to tag Earthing in social media posts related to the affiliate program. Use the official social media handles: IG @earthing; FB @earthing.com.
Hashtags: Use the official hashtags when promoting Earthing content. Examples include: #Earthing, #UniversalMat.
Content Approval: Any social media posts containing affiliate links or content promoting Earthing must comply with the affiliate program’s terms and conditions and is subject to review by Earthing.
No PPC: Regardless of their ownership and/or control of the aforesaid, an Affiliate may not advertise or promote Earthing® products in any way, either free or paid, on any coupon sites, coupon social media groups or accounts, deal/discount sites, deal/discount social media groups, paid advertising platforms such as Google Ads, YouTube Ads, Facebook Ads, Instagram Ads, or any other advertising platform.
8. Legal & Compliance
Affiliate Disclosures: Affiliates must include the necessary disclosures in all content, such as “#Ad” or “#Sponsored” to comply with advertising regulations.
Intellectual Property Rights: Affiliates are not permitted to infringe on any intellectual property rights or create content that is offensive, misleading, or inappropriate in relation to Earthing.
Compliance with Terms: Affiliates must adhere to all the terms and conditions outlined in the affiliate program agreement, including respecting Earthing’s intellectual property, trademarks, and reputation.
9. Quality Control & Approval
Review Process: Before going live with any promotional content or materials, affiliates must submit them for review and approval by the Earthing marketing team. The approval process ensures that the content aligns with our brand standards.
Reporting Concerns: If any affiliate content is found to be non-compliant or damaging to the brand’s image, Earthing reserves the right to request removal or alteration of such content.
