BISSELL UK

BISSELL UK

Terms and Conditions

Terms & Conditions - BISSELL UK (Awin)

These rules apply to participation in the BISSELL UK program on the Awin platform and are additions to the Awin terms and conditions. You are advised to read these rules carefully before signing up for the BISSELL UK program so that you fully understand and accept all requirements.

 

Restrictions (in short)

  • The following publisher types, behaviours and practices are not permitted in the BISSELL UK program:
  • Automatic redirect pages
  • Pages that do not allow content to be checked
  • Websites that include the term BISSELL (including misspellings) in the URL without written permission
  • Pages that glamorise violence
  • Downloadable software, incentive, pop-up or pop-under traffic unless explicitly approved
  • Pages featuring pornography or sexually explicit content
  • Websites that contain drug paraphernalia
  • Pages containing dialers, spyware, malware or intrusive installations
  • Websites with discriminatory, offensive or defamatory content based on race, gender, religion, nationality, disability, sexual orientation or age
    Content that breaches laws, third-party rights, or good practice
  • Materials provided by BISSELL may not be revised, altered, or passed to third parties
  • Affiliates must remove any materials upon BISSELL’s request
  • Affiliates may not use materials other than those provided via Awin or BISSELL
  • No emails mentioning BISSELL without prior written approval
  • Always use correct trademark spelling (“BISSELL”) in text
  • Promotional codes must not be combined
  • Promotional codes not supplied via the affiliate program may not be used
  • Cookie stuffing, forced clicks, iFrames and post-view tracking are not allowed
  • Stock status crawlers, real-time stock trackers, product trackers or similar scraping tools are prohibited
  • Competitor names may not be used to drive traffic to BISSELL
  • Please do not register BISSELL-like domains without consent

 

If conditions are violated, related commissions may be declined.

 

Payment Time

  • Validation period: 60 days
  • Max time for approval: 60 days
  • Commission is paid on sales value excluding VAT and shipping.
     

Discount Codes

  • Allowed, but only codes supplied via the BISSELL UK Affiliate Program on Awin.
  • Individual (exclusive) codes may not be shared with other affiliates.
  • BISSELL reserves the right to remove or exclude products from discount codes at any time without notice.
  • Cashback promotions cannot be combined with unauthorised discount codes.
  • Use of unauthorised codes may result in declined sales.
     

PPC | CSS | SEA

  • No PPC is permitted for this programme.
  • Google Shopping / CSS is not allowed. 
  • No bidding on brand-related keywords.
  • No generic paid search unless explicitly approved.
  • No paid social campaigns driving directly to BISSELL without prior approval.
  •  

SEO / Content

  • Allowed.
  • Bloggers and content creators must comply with ASA disclosure guidelines:
    https://www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b4-7e81a034cd1d.pdf

     
  • Content must be unique and not copied from BISSELL or other affiliates.
  • A preview may be requested for compliance checks ([to be determined] approval process).

 

Deduplication

  • BISSELL deduplicates all sales based on Google Analytics last-click attribution.

     
  • Deduplication applies against all paid channels.

     
  • Only sales where the final click-source is “Affiliate/Awin” are validated. 
  • BISSELL will provide reasonable notice for major program changes where possible.

 

Click Referral / Cookie Period

  • Cookie period: 30 days

     
  • Referrals are only included if the sale occurs within the 30-day cookie window.

 

Recurring Transactions

  • One payout will be made for the first purchase of repeat customers within the 30-day cookie period.
     

Sub-Networks

  • Sub-networks must provide transparency upon request, including partner lists or access.
     
  • Must be able to exclude categories (e.g., cashback or voucher partners) upon BISSELL request.
     
  • No sub-sub-networks allowed without approval.
     
  • Affiliates must supply a working URL in order to be approved.
     

 

Email Disclaimer

  • Emails mentioning BISSELL may not be sent without written permission.
     
  • A preview must be submitted before sending ([to be determined] email address / process).
     
  • If a mailing is sent without approval, related sales will be rejected.
     
  • Publisher is responsible for compliance with all data protection and anti-spam laws.
     

Social Media

  • Allowed, but previews may be required before posting.
  •  
  • Social content must comply with ASA disclosure guidelines.
     
  • Posts published without approval may result in rejected sales.
     

Booking Exposure

  • Exposure bookings may be available on a case-by-case basis.
     
  • Screenshots must be provided after exposure is delivered.
     

Branding

  • Always use the approved BISSELL logo and branding assets.
     
  • Offers and promotions may only be published if communicated via the BISSELL affiliate team or Awin.
     
  • Tone of voice: 
    • Confident and knowledgeable
      Communicate with clarity and assurance, grounded in factual product information and real use cases.
    • Clear and easy to understand
      Use simple, accessible language. Focus on benefits and solutions without unnecessary technical detail or jargon.
    • Helpful and solution-oriented
      Position BISSELL as a trusted partner that helps consumers tackle everyday messes effectively.
    • Warm and professional
      Maintain a friendly, respectful tone that is engaging without being overly casual, playful, or promotional.
    • Use disclaimers for performance comparisons
      When comparing BISSELL products to competitors or referencing performance claims, affiliates must include a clear and visible disclaimer stating that comparisons are based on available data, testing conditions, or stated assumptions, and that individual results may vary.
       

Sales Commission Structure

Commission rates:

  • Base commission: 3%
     
  • Higher rates available on discussion or for content partners
     
  • Commission calculated excluding VAT and shipping.
     

Sales may be rejected if:

  • The order is cancelled
     
  • Part or all of the order is returned
     
  • The order is unpaid
     
  • Double orders occur
     
  • Voucher misuse
     
  • Fraud is suspected
     
  • Program conditions are breached

     

Allowed Publisher Types

  • Bloggers / Content
     
  • Search Engine (SEO only)
     
  • Display
     
  • Retargeting
     
  • Cashback (with restrictions around codes)
     
  • Loyalty
     
  • Social Media (with approval)
     
  • Sub-Networks (with transparency conditions)
     
  • Email (with approval)
     
  • Voucher / Coupon Affiliates (network-provided codes only)
     
  • Price comparison

 

Not Allowed Publisher Types

  • PPC publishers
     
  • Google Shopping / CSS publishers
     
  • Product/stock crawlers
     
  • Plug-in publishers
     
  • Any site violating ASA or BISSELL brand standards
     
  • Competitor name targeting

 

Extra Information

  • Cookie period: 30 days
     
  • Validation period: 40 days
     
  • Product feed: Available
     
  • Keyword marketing: Not allowed

     
  • BISSELL reserves the right to change the commission structure at any time with reasonable notice.