Brand Name Usage
Always refer to our brand as “Borough Furnace”.
Do not abbreviate, alter, or misspell (e.g., avoid "B.Furnace" or “boroughfurnace”).
Use a capital B and F when writing our name.
Logo Usage
Only use approved logos provided in our media kit.
Do not stretch, crop, recolor, or place the logo over busy backgrounds.
Product Representation
Always represent product materials and features accurately
SEO & Paid Search Rules
Do not bid on branded search terms (e.g., "Borough Furnace" or misspellings).
Do not use our brand name in ad copy or display URLs without written permission.
Social Media
Tag our official accounts when posting (e.g., @boroughfurnace on Instagram)
No giveaways or contests without brand approval
Discounts & Offers
Only promote current, approved offers listed in the Awin interface or provided directly.
Do not create or promote unapproved discount codes.
Avoid wording like “exclusive” unless the code truly is.
