Marketing Guidelines and Media Pack - Hello.cv
1. Company Overview
About Hello.cv
Hello.cv is the simplest, most modern way for professionals, freelancers, solo entrepreneurs and anyone intentional about their brand to build their personal brand online using a unique .cv name. With Hello.cv, anyone can easily create a strong, standout professional identity, no matter their technical expertise.
We provide an easy , secure, and user-friendly platform that helps users establish a standout professional identity, whether they’re showcasing portfolios, redirecting to existing profiles, or creating a custom online presence.
Our Mission
To empower individuals and businesses by offering an accessible platform that simplifies online professional branding.
Our Values
1. Simplicity: Making personal branding effortless.
2. Innovation: Building tools that serve the evolving professional landscape.
3. Accessibility: Ensuring our platform is user-friendly for everyone.
4. Reliability: Delivering security, uptime, and peace of mind.
Industry Significance
In today’s digital world, establishing a professional online identity is crucial. Hello.cv addresses this need by providing a modern, secure, and flexible solution that caters to professionals, freelancers, solo entrepreneurs, and individuals ready to level up their personal brand and stand out online.
2. Why Promote Hello.cv?
a. Distinct Value Proposition:
- A unique, professional alternative to generic domains.
- Perfect for personal branding in a competitive digital world.
b. Affordable and Flexible Pricing:
- Regular .cv names cost $10/year.
- Premium names offer high-value options for those seeking exclusivity.
c. Strong Conversion Potential:
- - Affordable pricing ensures higher purchase rates.
- Growing demand for personal branding drives interest. -
- d. User-Friendly Experience:
- - No technical expertise required.
- Tools like redirects and subdomains help users instantly set up their .cv names.
e. Trusted and Secure Platform:
- Strong security features like two-factor authentication.
- 99.9% uptime guarantees reliability.
3. Key Features
- 1. .cv name Registration: Secure your unique .cv name starting at $10/year.
2. Redirect to Existing Platforms: Point your .cv to your LinkedIn, Medium, or other online profiles instantly.
3. Subdomains: Set up subdomains like blog.yourname.cv or portfolio.yourname.cv for targeted redirects or projects.
4. Security and Reliability:
- Two-factor authentication for strong security.
- 99.9% uptime for consistent, reliable access.
5. Affordable Premium Names: Premium .cv names start at competitive rates for added exclusivity.
| Type | Cost |
| Regular Names | $10/year
Renews annually at $10 |
| Premium Names | Starting at $207.50/year
Renews annually at $67.50 |
Learn more about .cv prices here.
6. Future Features (Coming Soon):
- Website builder with ready-to-use templates.
- Analytics to track performance and engagement
4. Target Audience
.cv is ideal for:
- Freelancers (writers, designers, developers, etc.)
- Professionals building their careers.
- Solo entrepreneurs.
- Job seekers looking for a standout online profile.
- Content creators showcasing portfolios.
5. Marketing Guidelines
a. Tone and Voice
Hello.cv communicates with simplicity, clarity, and confidence. Our tone is professional yet approachable, reflecting our mission to empower users to create standout personal brands online.
- Professional, clear, and approachable.
- Highlight simplicity, ease of use, and strong professional branding.
- Avoid overly technical language or jargon.
b. Key Messaging
- Stand Out Online: Build a strong professional identity with a unique .cv name.
- Simple and Accessible: No technical experience? No problem. The .cv app makes it easy for any and everyone to buy a .cv name, redirect it to any URL and create subdomains in minutes.
- Secure and Reliable: Enjoy peace of mind with strong security features and 99.9% uptime.
- Redirect and Customize: Connect your .cv name to LinkedIn, Medium, or use subdomains for added functionality.
c. Do’s and Don’ts
Do:
✅ Highlight the ease of setup and affordability.
✅ Emphasize .cv names as tools for professional branding.
✅ Use visuals of sleek, modern professional branding.
Don’t:
❌ Compare .cv to domains unrelated to personal branding (e.g., eCommerce or corporate domains).
❌ Overuse technical terms or feature-heavy descriptions.
❌ Misrepresent Hello.cv as a full website builder (until launched).
d. Logos and Branding Assets
- Colours: “DotCVBlue” (HEX #1062FE) is our signature color, symbolizing trust, innovation, and personal ownership. Complement with secondary colours like the “DotCV Yellow” (HEX #FDE74C) and neutrals like HEX #09090B and White #FFFFFF
- Typography: Manrope (Font can be downloaded here)
- Logo Usage:
- Maintain clear space around the logo.
- Do not stretch, recolor, or add effects to the logo.
- Download Assets: Assets can be accessed here.
6. Testimonials and Case Studies
Since Hello.cv is newly launched, here’s a mock success story:
Case Study:
Freelancer Success Story
- - Client: Jane Eric, Graphic Designer
- Challenge: Establishing a professional and memorable online identity.
- Solution: Registered Janeeric.cv and redirected it to her Behance portfolio.
- Results:
- Portfolio views increased by 50% in 3 months.
- Secured two new long-term clients.
Testimonial
“Using Hello.cv was a game changer. My portfolio stands out, and clients remember my name easily!”
— Jane Eric, Graphic Designer
7. Competitors
Direct Competitors:
1. .pro – Targets professionals across industries for personal branding.
2. .me – Popular for personal websites and portfolios.
3. .dev – Targeted at developers and tech professionals.
Indirect Competitors:
1. .com – The most widely recognized and versatile domain.
2. .xyz – Marketed as a versatile and futuristic domain choice.
3. Country Code TLDs (e.g., .co, .ai) – Increasingly used for branding and startups.
4. LinkedIn – Provides professional networking services.
What Makes .cv Stand Out:
- Global Recognition: “CV” is universally understood, appealing to professionals worldwide.
- Specialized focus on professional branding: Tailored for personal branding, resume and professional representation online, creating an ecosystem around digital identities and credentials that other domains do not emphasize as strongly.
- Simple, modern interface for professionals
- Unique .cv name options with competitive pricing starting at $10/year
- Market Potential: Addresses an estimated 3.5 billion professionals globally.
8. Contact Information
For Media Inquiries, partnerships, or further Details:
PR & Media Contact: Ope Awoyemi
Email: ope@hello.cv
Phone: +1 (352) 777‑0340
Website: www.hello.cv
