Balaan Affiliate Marketing Program: Branding Guidelines
These Branding Guidelines ("Guidelines") supplement the Balaan AWIN Affiliate Network Publisher Terms and Conditions ("Terms") and provide further guidance on the proper use of Balaan's brand assets in your promotional activities.
1. Brand Name and Logo
- Usage: You may use Balaan's brand name and logo solely for the purpose of promoting the Balaan Website in accordance with the Terms and these Guidelines.
- Restrictions:
- Do not alter or modify the logo in any way.
- Do not use the logo in a way that implies endorsement, sponsorship, or partnership with Balaan without prior written consent.
- Do not use the logo in a way that is misleading, deceptive, or harmful to Balaan's brand image.
- Do not use the logo in any sexually suggestive, violent, or discriminatory context.
2. Brand Keywords
- Bidding Restrictions: You are prohibited from bidding on Balaan brand keywords, misspellings, or close variations in any online advertising campaigns, including but not limited to search engine marketing. This includes using the brand name in your display URL.
- Negative Keywords: To prevent accidental bidding on brand keywords, you are required to add Balaan's brand name and common misspellings to your negative keyword list in all PPC campaigns.
3. Content
- Accuracy: Ensure that all information about Balaan and its Products is accurate, up-to-date, and consistent with the information on the Balaan Website.
- Originality: Where possible, use original content to promote Balaan. Avoid simply copying and pasting content from the Balaan Website.
- Brand Image: Maintain a professional and positive tone when promoting Balaan. Do not use any language or imagery that could be considered offensive, discriminatory, or harmful to Balaan's brand image.
4. Promotional Channels
- Website and Social Media: Ensure that your website and social media channels are consistent with Balaan's brand image and values.
- Email Marketing: Comply with all applicable anti-spam laws and regulations. Obtain explicit consent before sending promotional emails.
- Paid Advertising: Adhere to the advertising policies of the platform you are using. Clearly identify yourself as a Balaan affiliate in all paid advertisements.
5. Compliance and Monitoring
- Ongoing Compliance: You are responsible for ensuring ongoing compliance with these Guidelines and the Terms.
- Monitoring: Balaan reserves the right to monitor your promotional activities and request modifications or removal of any content that violates these Guidelines.
6. Contact Information
If you have any questions or concerns about these Guidelines, please contact Balaan's affiliate team through AWIN or at cs_marketplace@balaan.com
7. Updates
Balaan may update these Guidelines from time to time. Any changes will be communicated to you via AWIN and/or the Balaan Website.
By participating in the Balaan Affiliate Marketing Program, you acknowledge that you have read, understood, and agree to comply with these Branding Guidelines.
