Triumph Brand Strategy
FEELS LIKE TRIUMPH
- Our Core Principles: Femininity, Design and Modernity.
- Our Vision: Triumph designs beautiful products that create beautiful feelings.
- Our POV: Every woman in the world should feel beautiful in her own eyes.
KEY TALKING POINTS
Triumph, a global leader in lingerie and home wear for over 140 years, is entering a new era with a new bold creative platform FEELS LIKE TRIUMPH.
While the world, and the lingerie category in particular, continues to focus on what is visible on the surface, Triumph makes a deliberate and distinctive choice. The brand stays loyal to its belief that every woman should feel beautiful in her own eyes.
Ask a woman about her bra, and she will tell you about her life. Lingerie is not just something women wear. It is something women feel. It connects directly to inner thoughts, emotions, and everyday experiences.
Through its new creative platform FEELS LIKE TRIUMPH, the brand brings this universal truth to life through absurd and unexpected dialogues between women and their bras. The tone is playful, distinctive, and unapologetically bold.
With FEELS LIKE TRIUMPH, Triumph reaffirms its purpose: creating lingerie and loungewear that go beyond function and form, to connect deeply with women’s emotions, experiences, and everyday lives.
KEY NOTES:
To maintain the prestige and consistency of our global identity, all partners must adhere to the following creative guidelines:
- Official Brand Assets: Affiliates must exclusively use the new brand images and the updated Triumph logo provided through the Affiliate Window platform.
- Creative Integrity: All provided creatives (banners, images, and videos) must be used as-is. Altering, cropping, or modifying our assets in any way is strictly prohibited.
- No Custom Banners: To ensure brand alignment, affiliates are not permitted to create their own banners or promotional graphics using the Triumph or sloggi names.
- Aesthetic Alignment: We value quality environments. The aesthetics and content of affiliate websites must complement and elevate the Triumph brand image.
In case of specific image sizes needed, you can ask our team and we will provide them.
