Caseles™ Branding GuidelinesFor Affiliates and Content Partners (US, UK, EU)
1. Brand Overview
Caseles™ is a US-based premium phone accessories brand, known for combining functionality with timeless design. We specialize in high-quality leather phone cases, MagSafe-compatible wallets, and cardholder covers for iPhone and Samsung Galaxy models. All products are crafted with care and backed by a 60-day return policy and 1-year warranty.
2. Target Audience
Adults aged 30–65+
Professionals, business travelers, and style-conscious users
Primarily based in the United States, United Kingdom, Canada, Germany, France, Australia
3. Brand Voice & Messaging
Tone: Confident, reliable, timeless
Messaging Pillars:
“American design, crafted for everyday life”
“Premium leather. Thoughtful protection.”
“More than a case — it’s a lifestyle accessory.”
“Trusted by thousands. Delivered with care.”
Avoid exaggerated claims like “indestructible” or “world’s best.”
4. Do’s and Don’ts
✅ DO:
Use Caseles™ with the ™ symbol on first mention
Highlight benefits like free US shipping, 60-day returns, and real leather
Include device compatibility (e.g., “for iPhone 15 Pro Max”)
Show product lifestyle use — e.g., work, travel, daily carry
Promote limited-time offers truthfully
❌ DON’T:
Alter the Caseles™ logo or use outdated versions
Use blurry or low-resolution product images
Make false or unverified claims (e.g., “100% scratch-proof”)
Use slang or overly casual language that may harm trust
Promote via coupon/deal sites without permission
5. Approved Logo & Usage
Download Logo Kit (.zip)
Full Color Logo (for white/light backgrounds)
White Logo (for dark backgrounds)
Clear space: Leave at least 30px around the logo
Do not stretch, recolor, or overlay the logo on busy backgrounds
6. Image Assets
Affiliates are welcome to use approved Caseles lifestyle and product images provided in the Media Kit. All images must be unaltered and credited with Caseles™ branding if used in editorials or blogs.
Access Media Kit
7. Keywords & SEO Tips (Optional)
Recommended phrases for blog titles or product mentions:
“Best leather wallet phone case for iPhone”
“MagSafe leather case with card holder”
“Stylish Galaxy S25 Ultra case 2025”
“American-made leather phone accessories”
“Durable case for work and travel”
8. Contact & Support
Have questions or need campaign materials?
📧 Affiliate Team: support@caseles.com
🌐 Official Website: www.caseles.com