Peachies

Brand Overview
Peachies is a premium nappy brand engineered to elevate parenthood through exceptional performance, sustainability, and a touch of everyday luxury. Combining thoughtful design with superior materials, Peachies transforms even routine parenting tasks into moments of comfort and sophistication.

• Tagline: Everyday Luxury for Modern Parenthood
• Core Values: Sophistication, Performance, Sustainability, Authenticity
• Brand Personality: Punchy, light-hearted, and relatable, with a layer of sophistication and honesty.

Logo

• Primary Logo: Black text on a white background or no background.
• Always use the logo cleanly, with ample spacing around it. Avoid any alterations.

Color Palette

Peachies colors reflect a vibrant yet natural palette that embodies both sophistication and energy:

• Peachies Yellow (Pantone 7549)
• Peachies Pink (Pantone 708)
• Peachies Green (Pantone 7748)
• Peachies Blue (Pantone 2142)
• Peachies Orange (Pantone 179)
• Peachies Purple (Pantone 2715)
• Off-White (Light)
• Off-White (Dark)
• White
• Black

Typography

• Headline Font: Editorial New – a modern and bold serif font to create striking headlines.
• Body Text Font: Degular – a clean and approachable sans-serif font for readability and simplicity.

Peachies imagery combines aspirational aesthetics with candid, authentic moments to showcase the real yet elevated life of modern parents.

• Style: High-flash, high-contrast photography with a focus on vivid, real-life moments.
• Themes: Everyday parenthood in an elevated lifestyle, such as cozy nursery moments, on-the-go parenting, and serene bedtime routines.
• Composition: Balanced with natural framing, capturing details like soft fabrics, smiles, and joyful messiness that reflect real life.
• Lighting: Bright, crisp lighting to emphasize the premium texture and quality of Peachies nappies.

Peachies speaks with a tone that is:

• Punchy: Direct and confident about our product’s benefits.
• Light-hearted: Engaging and relatable for parents who face the ups and downs of daily life.
• Authentic: Honest and transparent, acknowledging both the chaos and beauty of parenting.
• Sophisticated: Conveying premium quality without being overly formal.

Peachies delivers the ultimate nappy experience with a focus on performance, comfort, and sustainability:

Performance:

• No leaks. No blowouts. No nappy rash.
• Longer nights of sleep, with up to 2 hours more rest.
• 90% of parents report fewer nappy changes and less laundry.
• Engineered for the highest performance with 3x higher absorbency and 70% more liquid capacity.

Comfort:

• Soft like cashmere, with no harmful chemicals.
• Extra-large leg cuffs and a higher back design to prevent blowouts.
• Hypoallergenic, Dermatest-approved “Excellent,” and rated excellent for sensitive skin.

Sustainability:

• Saves up to 93 tonnes of CO₂ equivalent emissions per 1,000 babies wearing Peachies.
• A sustainable choice for the planet and future generations.

Safety:
Peachies nappies are free from harmful chemicals:

• No chlorine
• No latex
• No fragrances
• No dyes
• No phthalates
• No TBT
• No parabens
• No DBT
• No lotions
• No MBT