NextPair Affiliate Program – Brand Guidelines
Brand Overview
NextPair is a premium eyewear brand committed to craftsmanship, clarity, and comfort. We offer expertly designed frames using high-end materials such as natural horn, titanium, β-titanium, and acetate — tailored for modern lifestyles and diverse facial structures.
Our lenses include top-tier offerings from Zeiss, Essilor, Shamir, Transitions®, and more, providing options for every prescription and lifestyle need.
Every pair of glasses includes free shipping, a 30-day home trial, and lifetime frame warranty.
Target Audience
Professionals, creatives, and students aged 25–45
Users who value design, material quality, and optical performance
Ideal for those seeking better fit, especially for Asian facial profiles
Interested in stylish, high-functioning eyewear for daily wear
Key Brand Features to Promote
Premium frame materials: Horn, titanium, red sandalwood, acetate
Lens brands: Zeiss, Essilor, Shamir, Transitions®, etc.
30-day home trial (risk-free returns)
Free worldwide shipping
Lifetime frame warranty
Creative Guidelines
Visual Style
Use clean, minimalist lifestyle imagery
Focus on craftsmanship details (close-ups of materials, fittings)
Prefer light, neutral backgrounds and modern environments
Highlight daily scenarios: reading, working, commuting, leisure
Logo Usage
Use only official logo assets (available via Awin or upon request)
Do not stretch, crop, or recolor the brand logo
Maintain clear space around the logo; avoid cluttered placements
Tone & Messaging
Voice:
Confident, elegant, premium
Focused on materials, design, lens performance, and ease of experience
Suggested Phrases:
“Crafted vision, timeless design.”
“Engineered for clarity with world-class lenses.”
“Experience premium eyewear with a 30-day home trial.”
“Where craftsmanship meets comfort.”
Avoid:
Overly promotional or exaggerated language
Discount or price-focused messaging (unless provided directly)
Any unauthorized claims about medical benefits or guarantees
