Out n About Terminology Guidelines
Global Communication
In all communications, follow these guidelines to maintain consistent messaging for Out n About:
- Use British English as the standard language.
- Refer to pushchairs, not strollers.
- Use carrycot, not bassinet.
Brand and Product Names
Consistent use of brand and product names strengthens the Out n About identity and ensures trademark protection. Therefore, always:
Pair the brand name with specific product names:
- Out n About Nipper Single V5
- Out n About Nipper Double V5
- Out n About GT Double
- Out n About Nipper Sport V5
- Out n About Accessories
- Out n About Rain Cover
- Out n About Carrycot
Use the brand name with general descriptions:
- Out n About pushchairs
- Out n About accessories
Formatting Rules
- Product names should begin with capital letters.
- Do not use superscripts in product names.
- Maintain a space between model names and numbers (e.g., Nipper Single V5).
Following these guidelines will help build a consistent and recognizable Out n About brand identity.
