Branding Guidelines MARC INBANE
See the file “Branding Guidelines” under “Documents.
In these Guidelines you can find the following:
- Logo usage
- Color palette
- Typography
- Social media grid
Additional information:
Use brand name:
- Always write the brand name in full in capital letters: MARC INBANE
- Spelling mistakes, abbreviations or variants of the brand name are not allowed
Core values:
Health: offering a safe alternative to harmful UV rays for achieving a beautiful, natural tan. Our goal is to reduce the risk of skin cancer while creating products that nourish, moisturize, and protect the skin, free from harmful substances.
Innovation: we position ourselves as pioneers in the tanning industry by setting trends rather than following them. We are forward-thinking and continually focused on product development, incorporating unique ingredients and the latest technologies.
Luxury: we strive for perfection and sophistication in every detail — from the ingredients and design of our products to our communication and the experiences we create, including our brand image and customer service.
For our customers, luxury means quality and indulgence. We deliver an exceptional experience at every touchpoint — from elegant packaging and the moment of purchase to product use and thoughtful aftercare.
Sustainability: we take responsibility for our impact on the world. By making sustainable choices in our products, packaging and processes, and by choosing natural ingredients, we contribute to a better future.
Inclusivity: we believe that beauty lies in diversity and that everyone is welcome, regardless of skin color, skin type, age, or gender.
Our products are carefully crafted to meet the needs of every individual. Whether you have fair, dark, or sensitive skin, are young or old, our formulas are accessible and designed for all skin types and tones.
Education: creating global awareness about the risks of excessive exposure to harmful UV rays. We achieve this by collaborating with experts, such as dermatologists, to share relevant knowledge and insights.
Education is at the core. We ensure that our customers can make the most of our products by providing them with information and training. This not only enhances their knowledge but also builds their confidence.
Energy: Enthusiasm and vitality are at the core of everything we do, reflected in our product development, packaging, and customer interactions. This enthusiasm is contagious and inspires our customers.
Tone of voice:
- Luxury
- Inspiring
- Advisory
- Professional
Target audience:
- Women and men
- Age range between 18 and 65 years
- Interests: beauty, fashion, quality, and luxury
Word choice:
- Positive, inspiring language: "exclusive," "award-winning," "luxury," "natural glow"
- Avoid words that come across as cheap
- Avoid excessive use of emojis
