**LENA Branding Terms and Conditions**
To maintain the integrity of our brand and ensure consistent representation across all platforms, LENA has established specific guidelines for our affiliate partners on the Awin platform. By participating in the LENA affiliate programme, you agree to adhere to these branding terms and conditions.
### **Brand Representation**
**Accurate Product Description**:
Affiliates must use only approved product descriptions and marketing materials provided by LENA. Misrepresentation of product features, benefits, or certifications is strictly prohibited.
* Example: Ensure "breathable" and "halal-friendly" are presented accurately and not exaggerated or miscommunicated.
**Consistent Brand Identity**:
Affiliates should maintain LENA's professional and inclusive brand image.
* Avoid using LENA's branding in ways that could be deemed offensive, misleading, or contradictory to our faith-friendly and ethical values.
* Always use official logos, product images, and banners provided through the Awin platform or by the LENA team.
**Prohibited Keyword Usage**:
Affiliates may not use LENA trademarks (e.g., "LENA Halal Nail Polish") in the following ways without prior approval:
* Paid search advertising campaigns, including bidding on brand-related keywords.
* Domain names, subdomains, or social media handles.
### **Promotional Activities**
**Content Standards**:
Affiliates must ensure all promotional content is accurate, ethical, and compliant with LENA’s values. Promotions should not:
* Include spam or clickbait tactics.
* Be associated with adult content, gambling, illegal activities, or other inappropriate platforms.
**Discounts and Coupons**:
* Affiliates may only promote authorized discount codes provided by LENA through the Awin platform.
* Misuse of expired or unauthorized codes will result in penalties or suspension from the programme.
**Affiliate Link Placement**:
Affiliate links must be clearly visible and not hidden within misleading or non-relevant content. Ensure transparency with audiences by disclosing affiliate relationships, as required by law.
### **Creative Assets and Modifications**
**Creative Use**:
* Affiliates are encouraged to use official banners, images, and videos provided by LENA.
* No alterations to the provided creative materials are allowed without prior written consent.
**Custom Requests**:
Affiliates requiring custom materials for specific campaigns must request approval from the LENA affiliate team.
### **Social Media Guidelines**
Affiliates may promote LENA products on their social media platforms, provided they adhere to branding guidelines and ensure posts are:
* Clear, ethical, and aligned with LENA’s inclusive values.
* Compliant with local advertising regulations, including proper use of affiliate disclosures (e.g., #ad, #affiliate).
Affiliates may not impersonate LENA on social media or create accounts that appear to be official LENA pages.
### **Monitoring and Compliance**
LENA reserves the right to monitor affiliate activities to ensure compliance with these branding terms. Non-compliance may result in:
* Removal of offending content.
* Suspension or termination from the affiliate programme.
* Forfeiture of earned commissions from non-compliant activities.
### **Contact and Support**
For clarification, approval requests, or additional resources, affiliates can contact the LENA affiliate support team through the Awin platform.
By participating in the LENA affiliate programme, you commit to upholding these branding standards to ensure the success and integrity of our partnership. Let’s grow together while maintaining the values that make LENA unique!
