Brand Guidelines
At SOL LABS®, we take pride in our distinctive identity as The Anti-Sunscreen Sunscreen®—a brand for those who demand better, cleaner, and more innovative sun care. To maintain the integrity of our brand and ensure consistency across all channels, affiliates must adhere to the following guidelines:
Affiliates Are Not Permitted to Do the Following:
Impersonate the Official Brand: Do not create websites, social media accounts, or content that could be mistaken for official SOL LABS® assets or accounts. This includes using similar layouts, branding styles, or messaging designed to mimic our official communication.
Use Similar Domain Names: Avoid using domain names that resemble sollabs.co or any variations thereof, including misspellings, prefixes, or suffixes that might confuse consumers.
Alter Brand Assets: Refrain from modifying or altering SOL LABS® logos, brand names, or taglines in any way. All assets must be used as provided by the brand.
Claim False Endorsements: Do not imply unauthorized partnerships, endorsements, or affiliations with celebrities, publications, or organizations on behalf of SOL LABS®.
Promote Misleading Messaging: Avoid claims that misrepresent the benefits, ingredients, or performance of SOL LABS® products. Affiliates must strictly adhere to approved product descriptions and messaging.
Best Practices for Using SOL LABS® Branding:
- Consistent Messaging: Use only approved copy and creative assets provided by SOL LABS®. These will align with our rebellious and forward-thinking tone as leaders in the sun care space.
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- Proper Product Descriptions: Highlight key product benefits, such as our clean formulations, award-winning recognition, and hero ingredient Astaxanthin. Always reference our Los Angeles-inspired, Korean-formulated ethos to reinforce authenticity.
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- Logo Usage: Logos must be displayed in their original form, maintaining their proportions and clarity. Do not crop, recolor, or distort the logo.
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- Photography & Visuals: Use only high-quality product imagery and lifestyle content provided by SOL LABS® to ensure visual consistency across all channels.
