Commission Structure: Defines the rate or amount affiliates earn per sale or action. Brands can set fixed rates, tiered commissions, or performance-based structures.
Cookie Period: Sets the duration of the cookie tracking window, during which affiliates can earn a commission. Common durations range from 1 day to 30 days, but brands can adjust this based on their goals.
Approval & Validation Policies: Outlines the process and criteria for approving sales or leads. This can include checks for fraudulent activity, return policies, and criteria for commission validation periods.
Payment Frequency: Awin facilitates monthly payments to affiliates, but brands should clarify any special payment schedules or exceptions.
Creative & Content Guidelines: Specifies approved assets (like banners or logos) and guidelines affiliates must follow to represent the brand. This helps maintain brand consistency and legal compliance.
Special Terms or Restrictions: Includes specific policies on voucher codes, exclusive promotions, prohibited products or keywords, and restrictions on specific affiliate types (such as PPC or coupon sites).
Termination Conditions: Describes the conditions under which a brand or Awin might end an affiliate’s participation in the program terms.
