Daneey

Daneey Branding Guidelines for AffiliatesBrand Name Usage

Correct Usage:

• Always use "Daneey" with proper capitalization (D-a-n-e-e-y)
• Use "Daneey" as a standalone brand name
• Acceptable: "Shop Daneey furniture," "Daneey home comfort products"

Prohibited Usage:

• Do NOT use variations, misspellings, or alternative spellings
• Do NOT use "daneey," "DANEEY," "Danee," or any other variations
• Do NOT use the brand name in your domain name or subdomain
• Do NOT use the brand name in your business name or social media handles

Logo and Visual Assets

Approved Usage:

• Use only official Daneey logos and product images provided through Awin
• Maintain logo proportions and do not alter, stretch, or modify in any way
• Ensure adequate white space around the logo (minimum 1x logo height)
• Use logos on backgrounds that provide sufficient contrast

Prohibited Usage:

• Do NOT create your own version of the Daneey logo
• Do NOT combine the Daneey logo with other logos or graphics
• Do NOT use outdated or unauthorized logo versions
• Do NOT use the logo as a design element or pattern

Product Images and Content

Approved Usage:

• Use only official product images provided by Daneey
• Use accurate product descriptions and specifications
• Link directly to daneey.com product pages
• Include proper product names and model numbers when available

Prohibited Usage:

• Do NOT use unauthorized or modified product images
• Do NOT create fake product reviews or testimonials
• Do NOT make false claims about product features or benefits
• Do NOT use images from competitors or generic stock photos

Website and Landing Page Requirements

Approved Practices:

• Direct all traffic to daneey.com official website
• Use clear affiliate disclosure statements as required by FTC
• Maintain professional, family-friendly content
• Ensure mobile-responsive and user-friendly experience

Prohibited Practices:

• Do NOT redirect through intermediate websites or landing pages
• Do NOT create websites that mimic or impersonate Daneey
• Do NOT use deceptive or misleading headlines
• Do NOT create fake urgency or scarcity claims

Content and Messaging Guidelines

Brand Voice:

• Emphasize quality, sustainability, and American-made craftsmanship
• Focus on comfort, style, and environmental responsibility
• Maintain a warm, family-oriented tone
• Highlight the Texas-based, family-friendly brand story

Key Messages:

• "High-quality, sustainably made home products"
• "American-made furniture and home comfort items"
• "Environmentally conscious design and materials"
• "Founded in 2019, Texas-based home comfort brand"

Prohibited Messaging:

• Do NOT make medical or health claims
• Do NOT compare directly with competitors in a negative way
• Do NOT use aggressive sales language or high-pressure tactics
• Do NOT make warranty or guarantee claims beyond what Daneey offers

Social Media Guidelines

Approved Usage:

• Tag @daneey_official when appropriate
• Use official hashtags: #Daneey #HomeComfort #SustainableFurniture
• Share authentic experiences and honest reviews
• Maintain consistent brand messaging

Prohibited Usage:

• Do NOT create social media accounts impersonating Daneey
• Do NOT use the brand name in your social media handle
• Do NOT post controversial or inappropriate content while promoting Daneey
• Do NOT spam or use excessive promotional posting

Compliance and Legal

Requirements:

• Include proper FTC affiliate disclosure on all promotional content
• Comply with all applicable advertising laws and regulations
• Respect intellectual property rights
• Honor customer privacy and data protection requirements

Violations: Failure to follow these branding guidelines may result in:

• Immediate removal from the affiliate program
• Forfeiture of pending commissions
• Legal action for trademark or copyright infringement

Brand Assets Access

Official Daneey marketing materials, logos, and product images are available through:

• Awin's creative gallery
• Daneey's affiliate resource center
• Direct request through affiliate support

Questions and Approval

For questions about brand usage or to request approval for specific marketing materials:

• Contact: chris@daneey.com
• Subject line: "Branding Guidelines Question - [Your Affiliate ID]"
• Allow 2-3 business days for response

Remember: When in doubt, always err on the side of caution and seek approval before using any Daneey brand assets or creating promotional content that features the brand prominently.

These guidelines ensure our brand is represented accurately and consistently across all affiliate marketing channels while protecting the integrity and reputation of the Daneey brand.