Brand Name: Excavating Adventures
Tone: Exciting, educational, kid-friendly, science-focused
About the Brand:
Excavating Adventures creates hands-on STEM learning experiences through collectible Gemling Cards, interactive online adventures, and real dig kits. Kids explore science topics through storytelling, scavenger hunts, and physical specimens.
Do Use:
– Bright, clean visuals
– Product photos of kits, dig specimens, and Gemling Cards
– Language focused on learning, exploration, STEM, and hands-on discovery
– Terms like: “Gemlings,” “Gemling Cards,” “Mystery Mine,” “STEM science kits,” “virtual field trip,” “dig kit,” “educational adventure,” “collectible specimen,” “interactive experience”
Do Not Use:
– Altered or stretched logos or Gemling artwork
– Unapproved discount codes or coupon-site language
– Any false claims (e.g., “guaranteed learning outcomes”)
– Misleading language about school partnerships
Logo & Characters:
– Only use the official Excavating Adventures and Gemling logos/images provided
– Do not recreate your own Gemlings or modify character designs
– Keep proportions and brand colors consistent
Brand Colors (Optional):
– Orange, blue, and earth-tone accents (matching website and packaging)
Summary:
Please represent Excavating Adventures as a premium STEM learning experience featuring hands-on dig kits, interactive online adventures, and collectible Gemling Cards that kids love to earn and collect.
