1. Compliance with Legal and Health Claims
a. No Unauthorized Health Claims: Affiliates should avoid making unsupported health claims about your products, such as claiming they cure, prevent, or treat specific diseases. Claims should be FDA-compliant and align with those legally approved on your website.
b. Accurate Information: Affiliates should use only the approved information about product benefits and ingredients provided by your company, especially for any medical or scientific claims.
2. Advertising and Content Guidelines
a. No Misleading Marketing: Affiliates must be honest about the results users can expect. Avoid “miracle cure” language or exaggerations.
b. Use Approved Assets: Affiliates should use only your official images, logos, and approved content to maintain brand consistency.
c. Prohibit Negative Comparisons: Affiliates should refrain from making negative comparisons to other brands or products and must avoid defamatory statements.
3. Platform-Specific Rules
a. Social Media Compliance: Affiliates should follow platform-specific guidelines, including using proper disclosures (e.g., #ad or #affiliate) on social media to indicate paid promotions.
b. No Bidding on Brand Terms: Prohibit affiliates from bidding on your company’s branded keywords (like “Pivotal Health Products”) in paid search ads to avoid brand competition.
c. Age Restrictions: Require that affiliates promote your products only to audiences of appropriate age groups, avoiding underage marketing.
d. Coupon Codes: Affiliates should only use coupon codes available to them through the affiliate network (ShareASale/Awin). Promotion of coupon codes obtained outside the affiliate network is prohibited.
4. Content Standards and Brand Representation
a. Respect Brand Image: Require affiliates to present your brand professionally and avoid any association with inappropriate, offensive, or controversial content.
b. No Spam or Aggressive Tactics: Affiliates should avoid aggressive marketing tactics, such as spamming emails or comments, which can damage your brand’s reputation.
c. Prohibit Use of Certain Channels: Some brands restrict affiliates from advertising on certain platforms (e.g., adult websites) or using unsolicited messages (SMS or robocalls) to reach customers.
5. Performance and Quality Control
a. Map Pricing is required for all products and packages. (See Pivotal Health Pricing Map Schedule).
b. Periodic Review: Regularly review affiliates’ promotional methods, and include provisions for removal from the program if they violate guidelines.
These restrictions help maintain your brand’s integrity and ensure that affiliates promote Pivotal Health Products responsibly. Additionally, keeping a detailed affiliate agreement will provide a solid foundation for enforcing these rules.
