| If publishers promote you via PPC, will they be entitled to full commission? |  |  | Publishers will be allowed full commission provided the terms and conditions of our programme are met. For more details, see our terms. |
| If publishers directly link to your website from search engines, will they receive full commission? | | | Publishers aren’t permitted to directly link using brand-related PPC terms without prior approval, this will impact eligibility for commission. |
| If publishers use your brand name in their display URL, will they receive full commission? |  |  | |
| If publishers use your brand name in their paid search title and description, will they receive full commission? | | | |
| If publishers add your brand name into their negative keyword list, will they receive full commission? | | | |
| If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) | | | |
| If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) | | | |
| If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) | | | |
| Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? | | | |
| For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? | | | Brand bidding restrictions apply across all search engines to prevent competition on branded terms. |
| Google | | | Brand bidding restrictions apply across all search engines to prevent competition on branded terms. |
| Yahoo | | | Brand bidding restrictions apply across all search engines to prevent competition on branded terms. |
| Bing | | | Brand bidding restrictions apply across all search engines to prevent competition on branded terms. |
| Other | | | Brand bidding restrictions apply across all search engines to prevent competition on branded terms. |
| Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission | | | Publishers are restricted from bidding on brand-related terms, misspellings, or brand plus generic terms to avoid competition with Inspired Pet Nutrition’s own ads. Only approved terms may be used to earn commission. |
| If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission? | | | The terms around this must first be confirmed with the affiliate account manager before activity goes live. |
| If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account? | | | Tracking CSS activity separately helps maintain compliance and visibility for brand terms, allowing for better management of affiliate-driven shopping ads.
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