Brand Guidelines for bmiMD Affiliate Program
1. Color Guidelines
Primary Brand Color: #e5eafd
- Used as a base for backgrounds, accent sections, and main areas of content to maintain a clean and health-focused aesthetic.
Accent Color: #21316a
- This deep shade serves as the primary color for headings, icons, and CTAs, adding emphasis and guiding visual hierarchy.
Font Colors:
- Headlines: #21316A (Poppins SemiBold)
- Body Text: #475467 (Poppins Regular)
- Clean, professional, and inviting font choices create a cohesive and accessible reading experience.
2. Brand Mission & Vision
Mission: Empower and educate individuals to transform their lives through weight loss, providing clinically-backed GLP-1 medications delivered with convenience and care to achieve health goals at home.
Vision: Become the leading provider of clinically-supported weight loss solutions, delivering safe, effective, and accessible innovations with a commitment to exceptional customer care.
3. Brand Values
Integrity: Maintain transparency and honesty, fostering trust through clear and ethical communication.
Innovation: Continuously integrate cutting-edge research and technology to offer effective and science-backed weight management solutions.
Compassion: Empathize with each member’s unique challenges, offering a supportive, positive experience to encourage mental and physical breakthroughs.
Science-Driven: Build programs on the latest research, guaranteeing members receive safe, proven treatments.
Customer-Centric Care: Prioritize members’ needs with personalized, stigma-free support available 24/7, making their journey comfortable and uplifting.
4. Brand Voice & Tone
Supportive and Encouraging: Communicate with empathy and positivity. Use uplifting language to motivate and reassure, turning every milestone into a celebration.
Professional yet Personable: While maintaining authority in clinical care, be relatable and light-hearted. Encourage members with a tone that’s friendly and welcoming, fostering a supportive community.
Empowering and Educational: Educate members on healthier choices, mindfulness, and routines. Encourage a sense of empowerment by teaching tips that make the journey manageable and effective.
Transparent and Trustworthy: Communicate clearly about pricing, treatments, and processes. Address concerns openly, discuss side effects with solutions, and build confidence through honesty.
Optimistic and Positive: Focus on success stories and small victories. Reinforce the positive potential of members’ journeys, motivating them with examples of life-changing outcomes.
5. Content Guidelines for Affiliate Messaging
Voice: Friendly, confident, and warm. Avoid heavy sales tones; instead, opt for language that feels supportive and informative.
Tone: Light, uplifting, and practical. Messages should feel as though they’re from a friend or trusted guide, particularly when discussing sensitive topics like weight loss.
Messaging Goals:
- Inspire potential members by showcasing positive transformations.
- Educate on the health benefits of bmiMD’s offerings without jargon.
- Invite participation with clear, action-oriented CTAs that feel welcoming.
6. Logo Usage
- Main Logo: Use against the primary brand color (#e5eafd) for clear visibility.
- Placement: Place the logo in the top left or center of digital materials and ensure it maintains a clear space around it to avoid overcrowding.
7. Imagery & Visual Content
- Imagery Style: Use images that reflect real people on wellness journeys. Avoid overly polished or model-centric photos. Instead, prioritize authentic, relatable images that show diversity and inclusivity.
- Content Type: Incorporate lifestyle photography, infographics on health benefits, and testimonial quotes.
- Video Content: For testimonials, educational videos, and “bmiMD Approved Recipes,” maintain a bright and accessible aesthetic that encourages easy sharing across social platforms.
8. Program Details for Affiliates
Affiliate Perk: $50 per successful signup.
Locking Period: 30 days.
Platform: Offers a seamless affiliate tracking platform where affiliates can monitor their success and access assets, CTAs, and more.
Affiliate Support: Personalized onboarding and regular guidance to help affiliates understand bmiMD’s programs, ensuring they feel equipped to share the program confidently and authentically with their communities.
