1. Introduction
Welcome, Affiliates! We are thrilled to have you partnering Chateau Orlando. As an affiliate partner, you play a vital role in sharing our products and values with a wider audience. To ensure our brand is represented consistently, we have put together these brand guidelines. Please review these carefully and refer to them whenever creating content that features our brand. Adherence to these guidelines is mandatory for all affiliate publishers.
2. Tone of Voice
When creating content that includes Chateau Orlando please follow these tone-of-voice guidelines:
- Clear and Honest: Avoid hyperbole, misleading claims, or exaggerations about product benefits.
- Inclusive and Respectful: Ensure that all content is inclusive, free from discriminatory language, and respectful of all communities.
- Professional but Approachable: Avoid overly formal language, but maintain a professional and respectful tone.
3. Brand Assets and Logo Usage
Logos
- Authorized Logos Only: Use only approved logos provided by Chateau Orlando. Do not alter, recolor, or modify logos in any way.
- Clear Space: Maintain a minimum clear space around the logo, equal to the height of the “X” in Chateau Orlandoto ensure visibility and impact.
- Sizing: Do not display the logo at sizes smaller than h 6 mm to ensure readability and quality.
- Prohibited Uses: Do not animate, rotate, add effects, or otherwise alter the logo. Avoid using it on busy backgrounds or low-contrast colors.
Colors
- Primary & accent Colors: Our brand colors are:
- Brown: #653818
- Green: #1d4321
- Dark Red: #8d2a2b
- Bright Pink: #e841c4
- Yellow: #ffeb4a
- Lilac: #cbb0d0
- Rust: #b85500
- Pale Blue: #daf1ff
- Cream: #f3e1cc
- Prohibited Color Modifications: Do not use colors outside our official palette to represent the brand, as this can lead to misrepresentation and dilute brand identity.
4. Content Guidelines
Product Descriptions
- Accuracy: All product descriptions must reflect accurate product features, benefits, and specifications. Avoid making unsubstantiated claims about the product.
- Comparative Language: Avoid making unapproved comparisons with competitors, such as claiming we are "the best," "number one," or "better than [competitor brand]." Only use factual, non-comparative language.
- Duties and VAT shall be borne by the customer: For Extra-EU countries, orders will be shipped DDU. Import duties and taxes shall be borne by the customer.
Discounts and Promotions
- Valid Promotions Only: Only promote active, approved promotions and discounts provided by Chateau Orlando. Do not offer unauthorized discounts, promotional codes, or deals.
- Clear Expiry: If a promotion is time-limited, clearly communicate the expiration date and conditions.
- Exclusivity: If any promotion is exclusive to certain regions or groups, specify this in the promotion details.
6. Image and Media Usage
Approved Images
- Official Images: Only use images provided by Chateau Orlando or images that have been approved by our team. Unauthorized images, such as those sourced from other websites or stock photo libraries without permission, are prohibited.
- Image Quality: Use high-resolution images only. Low-quality images or pixelated content are not allowed.
- Editing Restrictions: Do not heavily edit, add filters, or distort images provided by our brand, as this may misrepresent our products or services.
Prohibited Content
- Do not create or share content that could harm the reputation of Chateau Orlando, including:
- Explicit, misleading, or offensive content.
- Political or controversial material not endorsed by the brand.
- Content that could be deemed as discriminatory or harmful.
You are not eligible to enroll or participate in the Program if your Site offers rewards, points, miles, cash back, or other similar incentives to customers or offers discounted Chateau Orlando gift cards. We may reject your application for any reason, including, but not limited to our determination, in our sole discretion, that your Site is unsuitable for the Program. Unsuitable Sites include, but are not limited to, those that: (a) contain or link to nudity or pornography or promote sexually explicit materials; (b) promote violence; (c) promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age; (d) promote illegal activities; (e) infringe our intellectual property rights or those of any third party or otherwise violate the rights of any third party; (f) contain, in our sole judgment, material that is defamatory, fraudulent, or harassing to us or any third party; (g) promote the use of any pyramid or similar schemes; (h) contain software downloads that potentially enable diversions of commissions from other sites; (i) include "Chateau Orlando", "chateauorlando.com," or variations or misspellings thereof, in their domain names; (j) have a clear stated mission that is in part to support religious or politically active causes, as represented on the homepage or one of the key landing pages; or (k) distribute content to third parties. If a Site distributes content to third parties and is willing to give Chateau Orlando a list, for approval, of all sites which currently feature the content, and written notice upon acceptance of any new distribution partnerships, Site may be accepted into the Program.
Selective Brand Association
When promoting Chateau Orlando, it is essential to maintain the brand’s premium and reputable image. Affiliates should only feature Chateau Orlando alongside brands and products that align with and uphold this level of quality and prestige. Please avoid associating Chateau Orlando with any brands, products, or messaging that could diminish its perception or lower its standing. This includes, but is not limited to, brands with controversial reputations, discount-only labels, or products that do not meet a high standard of quality. If you are uncertain whether an association is appropriate, please consult our Affiliate Support Team for guidance.
7. Compliance and Monitoring
We regularly monitor affiliate content for compliance. Non-compliant content will result in a warning and must be corrected within 48 hours. Repeated or severe violations of these guidelines may result in termination of the affiliate partnership.
8. Contact and Approval Process
If you have questions about these guidelines, need approval for specific content, or are unsure if your content aligns with our brand, please contact our Affiliate Support Team at vtosi@wemng.it.
If you have any questions or need further assistance, or content please don’t hesitate to reach out!
