ABOUT DARN TOUGH
Darn Tough has become a trusted name in the world of premium performance socks. Our brand embodies the very essence of durability and comfort, crafting socks that are as tough as the rugged terrain that inspired them.
Each pair of Darn Tough socks is meticulously designed and manufactured in Vermont USA, utilizing high-quality, ethically-sourced merino wool and cutting-edge knitting technology. With a commitment to excellence, we ensure that every stitch of our socks is built to last, backed by a Lifetime Guarantee.
Our socks offer exceptional moisture-wicking properties and temperature regulation, making them ideal for any outdoor adventure, whether you're hiking, running, or just strolling around town. Darn Tough Socks is not just a brand; it's a promise of unmatched quality and comfort for your feet, no matter where your journey takes you.
PRODUCT DETAILS + KEY MESSAGING.
Darn Tough's relentless pursuit of these three pillars - Comfort, Durability and Fit - is what sets us apart. Crafted from the finest merino wool, these socks offer unparalleled durability and comfort. With a wide range of styles, from performance hiking socks to cozy, everyday options, there's a perfect fit for every occasion. After three-generations of knitting socks in Vermont USA - we’ve learned how to do it right.
The brand's commitment to quality is unwavering, as evidenced by our unconditional Lifetime Guarantee – a testament to the longevity of each pair. Whether you're tackling rugged outdoor terrain or seeking all-day comfort, Darn Tough's products are your trusted companion, delivering unbeatable performance and support, one step at a time.
KEY MESSAGING + PRODUCT INFO.
- Merino Wool: Darn Tough chooses Merino Wool for their socks because it’s wildly resilient and incredibly versatile. Merino Wool is a natural fiber that is odor resistant, moisture wicking and thermoregulating.
- Durability: Through 40 years of experience, high density knits, sock reinforcement and rounds of testing, Darn Tough is committed to long-lasting and reliable socks.
- Environmental Responsibility: Committed to environmental sustainability.
- Made in the USA: Proudly made in Vermont USA. We knit and test with care, ensuring every pair meets the highest standards of quality and comfort.
Guaranteed for Life: Darn Tough socks are guaranteed with an unconditional lifetime warranty to replace your socks free of charge, for life.
MARKET ADVANTAGES.
- The experts behind Darn Tough have been making socks for over 40 years.
- Designed, knit, and tested in Vermont, USA.
- Newly launched Loyalty Program!
- Lifetime Guarantee, seriously for life.
THE ASK.
Our Goals:
- Build buzz and social awareness through strategic ad content
- Create scroll-stopping content that educates consumers about Darn Tough
Content:
- Create content that showcases your Darn Tough socks in use, in an adventurous, practical, relatable, and informative way
MESSAGING GUIDELINES.
Start with an ATTENTION GRABBER!
Show your Darn Tough product within the first 3 seconds and mention the brand by name in your video content.
Tone and Manner: Informative, authentic, positive, and relatable. You’re an approachable customer that can relate to needing to find socks that fit your every need.
Call out brand main USPs:
- Socks made with style, comfort and durability
- Made in Vermont USA with high-quality materials
- Committed to Environmental Responsibility
- Lifetime Guarantee
Key Product Messaging:
- Comfortability: The recipe for comfortable socks includes soft fibers and yarns, material structure, correct fit, extra plush features and rounds of testing.
- Top-Quality Materials: We combine Merino Wool with Nylon and Lycra Spandex to create a resilient performance fabric that lasts forever.
- Fit for Adventure: Our socks sit close to skin and move with it, preventing blisters, reducing friction, and providing support + stability.
- Unconditional Lifetime Guarantee
Show how Darn Tough Socks are the perfect gift.
- Christmas Wishlist - Share why you love Darn Tough socks (fit, comfortability, material, favorite running/hiking/every day socks on the market etc.) and why they are on your Christmas wishlist this year
- Darn Tough Gift Guide - Share that Darn Tough is the perfect gift if you have friends or family who love to be outdoors and/or active. Create a video highlighting the various styles and patterns available, and suggest different occasions or people they would make the perfect gift for. Video Idea: “Holiday Gift Guide Must Have”
- “Fits in most stockings - ironically” - Introduce family and friends to a life of socks knit to last forever
- “Gift Lifetime Guaranteed Socks” - Chocolates last a week. But their socks last forever.
- “The Best Things Come in Pairs” - 1 for them, 1 for you. Or 2 for them if you’re feeling generous
- Stocking Stuffers - “POV: You found the best stocking stuffer for your loved ones with active lifestyles”, “Under $30 stocking stuffer idea for people into running/hiking/etc”
- “New Year, New Socks”
TIP: Trends - Lean into trending holiday content and sounds to maximize visibility and audience engagement.
STRONG CTA (CALL-TO-ACTION) EXAMPLES
Please be sure to include an engaging and inspirational CTA at the end of your reel!
- “Step up your game with Darn Tough”
- “Feel the difference - try Darn Tough today”
- “Upgrade your adventures and shop now at darntough.com”
- “Experience unmatched comfort, get yours now”
- “Stay tough and stay comfortable, discover more at darntough.com”
- “Join the tough crowd - buy now”
- “Every step counts, shop Darn Tough”
- “Get ready for anything and explore Darn Tough’s [hiking, running, lifestyle, etc.] collection”
- “Feel the Merino magic and order today”
- “Conquer your day with Darn Tough”
- “Adventure awaits, shop Darn Tough socks to see for yourself”
- “Push your limits with Darn Tough”
- “Elevate your everyday at darntough.com”
