MOTH Drinks Brand Guidelines for Publishers
1. Brand Identity
Logo Usage
- Use the official MOTH Drinks logo provided in the affiliate toolkit or requested via support@mothdrinks.com
- Ensure the logo is displayed prominently and is not altered in any way (no resizing, color changes, or distortion).
- Maintain clear space around the logo to ensure visibility and impact.
Color Palette
- Primary Colors:
- MOTH Black: #000000
- Use the black colour consistently in all promotional materials.
Typography
- Use of the company name MOTH, should always be capitalised.
3. Content Guidelines
Promotional Messaging
- Highlight the quality and convenience of MOTH Drinks ready-to-drink cocktails.
- Encourage responsible drinking and compliance with age restrictions.
- Avoid any messages that could be perceived as promoting excessive drinking.
Images and Visuals
- Use high-quality images provided in the affiliate toolkit or requested via support@mothdrinks.com
- Ensure that visuals reflect the enjoyment and experience of consuming MOTH Drinks products.
- Avoid images that may depict irresponsible drinking or suggest underage consumption.
4. Legal and Compliance
- **Age Restrictions**: Clearly state that MOTH Drinks products are for individuals aged 18 and over.
- **Location Restrictions**: Promote products only to UK residents.
- **Disclosure**: Include a clear disclosure that you are an affiliate partner and may earn a commission on sales generated through your links.
5. Prohibited Activities
- Do not engage in spammy marketing practices, including unsolicited emails or excessive posting.
- Avoid using misleading language or claims about the products.
- Refrain from promoting MOTH Drinks to minors or in contexts that suggest irresponsible consumption.
7. Support and Resources
If you have any questions or need additional resources, please reach out to our affiliate support team via the AWIN platform.
By following these brand guidelines, you contribute to the consistent representation of MOTH Drinks and help us reach new audiences effectively.
