Hide & Scratch Branding Guidelines
Hide & Scratch is a U.S.–based small business offering stylish, cat-approved scratcher boxes and enrichment accessories. We maintain a playful yet clean aesthetic and always speak directly to cat lovers in a friendly, authentic tone.
Do:
Use the brand name exactly as “Hide & Scratch” (ampersand included).
Use official product names and images from Awin creative assets or our website.
Maintain our brand colors (white, tan, and soft gray) and minimal, modern style when creating content.
Mention that Hide & Scratch is a woman-owned small business and a Mission Meow partner (optional but encouraged).
Include proper affiliate disclosure on all promotional content.
Don’t:
Alter our logo, colors, or typography.
Shorten or change the name to “Hide and Scratch,” “Hide n Scratch,” etc.
Use old or expired coupon codes, or display discount amounts not provided through Awin.
Imply partnership, sponsorship, or endorsement beyond the affiliate relationship.
Use language such as “official site,” “best price guaranteed,” or “exclusive coupon” unless pre-approved.
Run paid ads on brand keywords (e.g., “Hide & Scratch,” “Hide and Scratch box”) without written permission.
Questions? Contact us via Awin messaging with the subject “Branding Guidelines – Approval Request.”
