Brand Essence
OJCommerce is defined by a relentless pursuit of excellence, innovation, and a customer-first approach in e-commerce.
Branding must always reflect values of quality, trust, variety, and exceptional service.
Logo Usage
Use only the authorized OJCommerce logo files as provided by the company.
Maintain adequate clear space around the logo; do not stretch, distort, or alter the logo in any way.
The logo may not be placed on backgrounds that obscure visibility or conflict with brand colors.
Colors and Typography
Adhere to the official OJCommerce color palette and typefaces for all marketing collateral, digital assets, and web properties.
Use primary brand colors for headlines and essential elements, and secondary/supporting colors for accents as specified by the brand identity system.
All customer-facing text should be clear, accessible, and consistent in style.
Tone and Messaging
Reflect a voice that is warm, professional, knowledgeable, and customer-oriented.
Messaging should emphasize OJCommerce’s commitment to high standards, fast and accurate fulfillment, and a delightful, seamless shopping experience.
Avoid unfounded claims or language that overstates OJCommerce’s capabilities.
Highlight the breadth of products and trusted partnerships where relevant.
Product and Partner Representation
Accurately present the diversity and quality standards of OJCommerce’s range (including home essentials, kitchen, garden, office, pet, and more).
Use only approved product images and brand assets.
Any inclusion of third-party brands, products, or partnerships must be consistent with OJCommerce’s standard of reliability and satisfaction.
Affiliations and Endorsements
Affiliates and partners must always clearly disclose their relationship with OJCommerce when promoting OJCommerce products or content.
No affiliate or third-party may claim to represent OJCommerce outside the scope of explicit, written authorization.
Customer Commitment
Communicate OJCommerce’s dedication to exceeding customer expectations and supporting customers throughout the shopping journey.
Never use language or imagery that could be interpreted as dismissive, misleading, or insensitive to customers’ needs.
Brand Integrity
Unauthorized alterations to OJCommerce’s visual or verbal branding are not permitted.
Brand assets may not be used in contexts that are inappropriate, misleading, or in conflict with OJCommerce’s values and mission.
