| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Sales are de-duplicated against certain house-managed channels to avoid double attribution. |
| PPC Brand | | | All sales attributed via brand keyword bidding will be de-duplicated. Affiliates may not claim commission for clicks on “Hot Or Just Me” brand terms, close variations, or misspellings. |
| PPC Generic | | | Generic PPC activity may be allowed where it does not overlap with our house campaigns. At present, we are not bidding heavily on generic terms; however, we reserve the right to restrict or de-duplicate sales on specific generic keywords (e.g., “menopause |
| E-mail Advertising | | | Orders attributed to our house CRM/email campaigns take precedence. Affiliate sales overlapping with our owned email marketing will be de-duplicated. |
| Display Advertising | | | We manage retargeting and display advertising in-house. Affiliate display campaigns overlapping with our house activity will be de-duplicated. |
| Direct Partnerships | | | If we run direct influencer, PR, or media partnerships outside AWIN, sales from those partnerships will be credited internally and not through affiliates. |
| Price Comparison | | | Price comparison/PLA-style traffic provides limited incremental value and may overlap with our shopping ads. Such sales will be de-duplicated. |
| In House Publisher program | | | If we run an internal referral, employee, or ambassador program, commissions are not payable via AWIN. |
| Other Affiliate Networks | | | To avoid double-paying, sales tracked across multiple networks will only be credited once, with AWIN taking precedence as the network of record. |
