Brand Name Usage:
- Always use the brand name exactly as: Saltie.
Logo Usage:
- Only use approved logos provided via the Awin Creative Library.
- Do not crop, recolor, or modify logos.
- Logos must be used with clear space and not overlaid on conflicting backgrounds.
Messaging:
- All copy must be accurate, up-to-date, and reflect official tone of voice.
- Do not make unverified claims
- Avoid using urgency or scarcity tactics unless pre-approved.
Prohibited Practices
- No use of adult, offensive, or politically sensitive imagery in conjunction with brand assets.
- Do not represent the brand in misleading, deceptive, or aggressive advertising formats.
Approvals
- All custom landing pages, email campaigns, or promotional creatives must be submitted for approval before use.
For questions or access to official brand assets, contact: mili@exitonesolutions.com
