Lost Radicals

Tagline / Positioning: Bold, independent music-related streetwear that challenges convention.

Tone of Voice: Confident, rebellious, authentic, and community-driven.

2. Logo Usage

Primary logo: “Lost Radicals” wordmark + “LR” monogram.

Clear space: At least the height of the “L” around the logo.

Do not distort, recolor, or place over busy backgrounds.

3. Color Palette

Primary:

Black (#000000) – dominance, boldness.

White (#FFFFFF) – balance, contrast.

Accent:

Electric Red (#E63946) – energy, disruption.

Steel Grey (#2C2C2C) – modern, neutral support.

4. Typography

Headlines: Bold sans-serif (e.g., Montserrat ExtraBold).

Body Text: Clean sans-serif (e.g., Inter Regular).

Usage: Always uppercase for headlines; sentence case for body.

5. Imagery Style

High-contrast photography.

Urban/street culture environments.

Gritty, real, unfiltered aesthetics.

Diverse representation—celebrating individuality.

6. Brand Applications

Website: Minimal, high-impact visuals, black-and-white dominant with red accents.

Social Media: Bold typography overlays, authentic user-generated content, strong community tone.

Merchandise: Stick to core color palette and logo integrity.

7. Voice & Messaging

Direct, unapologetic, empowering.

Use short, impactful phrases.

Encourage community engagement and self-expression.