Exam Edge (US)

Logo Usage

• Approved Logos: Provide high-resolution versions of the official Exam Edge logo in different formats (e.g., PNG, JPG, SVG).
• Do’s:
  • Use only the official logos provided by Exam Edge.
  • Ensure logos maintain their original aspect ratio and are not stretched or distorted.
  • Ensure logos are legible and clear on all backgrounds (provide a version for light and dark backgrounds).
• Don’ts:
  • Don’t alter or modify the logo in any way (e.g., changing colors or adding effects).
  • Don’t place the logo too close to other text or images (maintain adequate padding or white space).
  • Don’t use outdated versions of the logo.

Imagery and Visuals

• Approved Images: Provide a set of high-quality images that reflect the brand (e.g., students studying, professionals in certification environments).
• Do’s:
  • Use high-quality, professional imagery that aligns with education and professional development.
  • Choose images that reflect diversity and inclusivity.
  • Ensure visuals support the Exam Edge narrative of exam preparation, professionalism, and success.
• Don’ts:
  • Don’t use irrelevant or low-quality stock photos.
  • Avoid using overly complex or cluttered images that distract from the core message.

Call-to-Action (CTA) Guidelines

• Primary CTA: Always use clear and direct CTAs that encourage conversion, such as:
  • “Start Your Practice Exam Today”
  • “Get Certified with Exam Edge”
• Do’s:
  • Make sure the CTA is clear, visible, and consistent with Exam Edge’s tone.
  • Ensure CTAs direct users to relevant landing pages.
• Don’ts:
  • Don’t use misleading CTAs (e.g., “Free Exams” unless explicitly offered by the merchant).
  • Avoid CTAs that are overly aggressive or sales-heavy.

Social Media Guidelines

• Social Media Promotion:
  • Affiliates may promote Exam Edge products via social media, but must adhere to brand messaging and tone guidelines.
  • Always include a call-to-action that is clear and aligned with Exam Edge's offerings.
  • Avoid controversial topics or content that may damage the brand’s image.

Prohibited Content

• Affiliates may not host content that is:
  • Illegal, obscene, pornographic, offensive, or defamatory.
  • Infringing on intellectual property rights.
  • Misleading, including unauthorized guarantees, discount claims, or spammy behavior.