| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content |  |  | High-quality content, blogs, and review sites focusing on health, nutrition, or wellness. |
| Discount Code | | | Approved coupon partners only. Must use Awin-issued or affiliate-exclusive codes. |
| Email | | | Opt-in, GDPR-compliant email lists only. No unsolicited or incentive-based sends. |
| Loyalty | | | Must offer genuine rewards and operate transparently. Cashback-type loyalty sites excluded. |
| Search | | | Only generic, non-branded keyword bidding allowed. No direct linking. |
| Behavioural Retargeting | | | Requires prior approval and must comply with GDPR and Awin tracking rules. |
| Media Brokers | | | Allowed with written approval. Must declare traffic sources and respect data policies. |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | Affiliates may not promote illegal, adult, or offensive content. No medical claims or misleading ads. |
