| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | Allowed — standard commission tier may be lower. |
| Content | | | Actively encouraged — ideal partners for our brand. |
| Coupon Code | | | Allowed — code must be valid and non-inflated. |
| E-mail | | | Permitted with approval — must follow CAN-SPAM and brand guidelines. |
| Loyalty | | | Allowed — standard commission tier may be adjusted. |
| Search | | | Allowed with restrictions — no bidding on brand terms without approval. |
| Behavioural Retargeting |  |  | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Publishers must not target audiences under 21, promote adult or unsafe content, or misrepresent product ABV. Brand bidding and false discounting also prohibited unless pre-approved. |
