1. Brand Positioning
Use. Enjoy. Repeat.
Our purpose
We believe in a world where we can make peoples
lives easier and leave no waste from home appliances behind.
How?
We close the loops of material flow and keep the responsibility for the appliances we manufacturer beyond the product lifetime.
We provide people a way to live
a more sustainable, yet easier and care free life.
What?
We do this by offering our new
and preloved appliances in a subscription model. We take care of the health of the appliance during the contract period and ensure that a returned appliance finds a new home. With our product knowledge as manufacturer we can keep the appliances working as long as meaningful and use the components and materials wisely
Key benefits
ALL-ROUND-CARE
BlueMovement offers all round service along the entire customer journey. From transport, to repair and recycling. Your customers can be sure that their appliances are always working. Your customers don’t ever need to worry about their appliances and can spent their time on more enjoyable activities.
A-BRAND QUALITY
BlueMovement offers high quality products and services straight from the manufacturer. Customers have access to a range of a label brands (Bosch, Siemens), including a customer support by an expert team straight from the manufacturer. Customer can trust your expertise, there’s no need to worry.
FIXED COSTS
Your customers pay a monthly fee including all around services,
for as long as they use the appliances. Compared to traditional sellers, BlueMovement may not be the cheapest option (in the long term), but an option that eliminates substantial upfront/one time investments with the guarantee of no unexpected costs.
Tone of voice
“We’re here for you” — personal
At BlueMovement, we believe in establishing genuine connections with our customers. We communicate on eyelevel, fostering strong and lasting relationships. We engage with you in a personal and relatable manner, ensuring a deep connection that goes beyond mere transactions.
“We take away the hassle” — caring/customer centric
We understand the daily challenges customers face, and that‘s why BlueMovement takes away the hassle, giving customerst the freedom to focus on what matters most in their life. We ensure your household appliances are always up and running smoothly. Moreover, we go the extra mile to provide comprehensive care for every aspect associated with them.
“You can count on us” — capable
BlueMovement is the trusted subscription service of household appliances, delivering A-brand quality products and services. With BlueMovement, customers can experience peace of mind, knowing that their household appliances are in capable hands. Our in-house expertise enables us to possess a deep understanding of our industry, ensuring the best possible service for you.
2. Logo
We primarily use the logo together with the “Powered by BOSCH” line.
We use the solitary logo when the logo is displayed so small that “Powered by BOSCH” becomes unreadable.
We use the bug when there is no space to show the full logo.
SIZE
- The minimum width for screen is 156 px
- The logo should not take up more than 40% of a composition
- The logo may be positioned in each corner or in the center. The logo within the shape is always positioned right-aligned.
SPACING
• Always maintain a minimum clear space around the logo
• The minimum clear space is defined as the height of the “M” in the word mark
Logo Colors
On a photographic background, the logo should be used in full color if readable. Otherwise the logo should be displayed in white.
In display ads however – because of relatively small sizes – the logo version with white shape should be used to separate the logo from the background.
The logo is displayed in full color on light backgrounds.
The logo can be displayed in white when the background is darker than 50% on greyscale.
BOSCH is displayed in red when the background color is darker than 20% brightness and less than 60% saturation.
3. Typography
Our Main Typefaces
TT Fors
Main type – use of different font weights: ExtraLight, Light, Regular, Demibold
• Headings
• Subheadings
• Claim
Manu L Informal Light – as an optional, additional typeface for a more personal look
• Additional headings
Quicksand – Logo and Typefont
Regular, Semibold
• Logo
• Body Copy
• Buttons
