38Tera (US)

38Tera (US)

Program Terms

38TERA Brand Guidelines for Affiliates

As an affiliate promoting 38TERA and our flagship product, Daily Microbiome Nutrition (DMN), we’re excited to have you on board. Our brand’s credibility is built on science-backed nutrition and the expertise of Dr. Will Bulsiewicz, a leading gastroenterologist in gut health. The following guidelines include best practices, as well as do's and don'ts, to help you effectively communicate our values and maintain consistency in messaging when promoting DMN. 

 

 

Do's

  1. Emphasize Dr. Will Bulsiewicz’s Expertise
    Highlight that 38TERA was founded by Dr. Will Bulsiewicz, a board-certified gastroenterologist and New York Times bestselling author, who has dedicated his career to understanding the role of the gut microbiome in human health. His deep expertise in gut health and understanding of the microbiome shapes the science behind every 38TERA product.
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  3. Highlight the Key Ingredients in DMN
    • 1 - Prebiotic Fibers: DMN includes clinically-backed prebiotic fibers, including Actazin®, a type of fiber from green kiwi fruit that’s been shown in studies to improve stool form and regularity, reduce bloating and digestive discomfort, and provides digestive enzymes.
    • 2 - Polyphenols: DMN’s polyphenols, sourced from a variety of plants including Lingonberries harvested by hand in Nordic forests, support gut lining protection and microbial diversity, a cornerstone of gut health.
    • 3 - Resistant Starch: DMN contains Solnul®, a clinically proven form of resistant starch (RS2) that supports short chain fatty acid production and promotes the growth (relative abundance) of beneficial intestinal flora bacteria (Bifidobacterium and Akkermansia)
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  4. Make it clear that 38Tera uses clinically proven doses of ingredients. 
  5. DMN by 38Tera contains clinically proven doses. Whereas, many other gut health supplement companies skimp on ingredients to save costs.
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  7. Explain the Clinical Benefits of DMN
    • Digestive Regularity: Clinical studies have shown that prebiotic fibers like inulin and PHGG can improve bowel regularity, promote healthy stool frequency, and reduce symptoms like bloating without discomfort.
    • Enhanced Microbial Diversity: Ingredients in DMN promote microbial diversity, which is crucial for gut health, metabolism, and even mental wellness.
    • Immune System Support: By supporting the growth of beneficial bacteria, DMN helps strengthen the gut barrier, reduce inflammation, and support immune health.
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  8. Mention Clean and Safe Ingredients
    • DMN is Certified Low FODMAP and Glyphosate-Free, making it a safe option for individuals with digestive sensitivities.
    • It contains no artificial sweeteners, preservatives, or unnecessary additives and is third-party tested for harmful substances, including heavy metals, allergens, and pathogens.
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  9. Promote Dr. Bulsiewicz’s Approach
    Dr. Bulsiewicz’s evidence-based approach to gut health blends modern science with practical, everyday applications. Emphasize that DMN is the result of his expertise and commitment to making gut health accessible through clean, clinically-validated ingredients.
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  11. Use Approved Product Descriptions
    Stick to official product descriptions provided by 38TERA, ensuring that the information you share accurately reflects the product’s features, ingredients, and benefits.
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  13. Include Clear Calls to Action
    Encourage your audience to learn more about DMN, explore third-party test results, or take advantage of promotions such as “30-day risk-free trials and free shipping with subscriptions.”

 

 

Don'ts

  1. Don’t Make Any Unverified Medical Claims
    Avoid claiming that DMN can treat, cure, or prevent diseases like IBS, Crohn’s disease, or other specific conditions. DMN is designed to support gut health and should not be marketed as a substitute for medical treatment.
  2. Don’t Over PromiseOverpromise Results
    Refrain from guaranteeing immediate results or extreme outcomes, such as “instant relief” or “rapid weight loss.” DMN works to support long-term gut health, and results may vary depending on the individual.
  3. Don’t Misrepresent Ingredients
    Ensure accuracy when discussing DMN’s ingredients. For example, DMN contains prebiotics and polyphenols, but does not contain live probiotics.
  4. Avoid Negative Comparisons
    Don’t compare 38TERA products with competitors in a negative light. Focus on the unique, clinically-supported benefits of DMN, rather than disparaging other brands.
  5. Don’t Provide Medical Advice
    Affiliates should not attempt to diagnose or offer medical advice. Encourage anyone with health concerns to consult a healthcare provider for personalized advice.
  6. Don’t Use The Following Terms 
  7. Cleanse, detox, weight loss, etc.

 

By following these guidelines, you will help us maintain the integrity and trustworthiness of the 38TERA brand, while sharing the benefits of DMN and Dr. Bulsiewicz’s expertise in gut health. Thank you for being part of our mission to support better health through optimal gut care!