Brand Guidelines for Attaché
Brand Name & Positioning
- Always refer to the brand as Attaché (with the accent on the “é”).
- Attaché is a luxury accessories brand specializing in purse hooks that keep handbags safe, clean, and elevated.
- Position Attaché as a sophisticated lifestyle accessory — not just a practical tool.
Tone of Voice
- Communication should be elegant, confident, and refined, appealing to women who value both style and function.
- Avoid overly casual or gimmicky language.
Messaging Pillars
- Attaché purse hooks:
- Protect handbags by keeping them off the floor and in sight.
- Extend the longevity of handbags by reducing wear and tear from various surfaces.
- Provide effortless convenience to hang handbags in a flash while out and about.
Visual Guidelines
- Only use approved product photography from Attaché when possible.
- Avoid distorting or altering the logo or product images.
- Present Attaché as a premium product (clean backgrounds, modern luxury settings).
Do’s
- Highlight Attaché’s elevated aesthetic and practicality.
- Showcase real-life usage (restaurants, bars, events, travel).
Don’ts
- Do not position Attaché as a “cheap gadget” or compare it to non-luxury products.
- Avoid discount-heavy language (Attaché is positioned as premium).
- Do not use the brand name in misleading ads, coupons, or unauthorized promotions.
