Affiliate Branding Guidelines
Brand Voice & Tone:
- Use a confident, knowledgeable, and approachable tone.
- Genuine use and love for our products is always desired.
- We represent people that are calm, awakened, achieving and kicking goals.
- Communicate wellness benefits with a focus on authenticity, reliability, and nature's medicine.
- Emphasize natural, organic ingredients and the brand’s Australian heritage.
Visual Elements:
- Use earthy, neutral tones that reflect nature (greens, browns, muted golds).
- Avoid overly bright or artificial colors.
- Keep imagery focused on balance, strength, and a natural lifestyle.
Primary Branding colors: Black #000, Green #004438, Gold #ac943c, Light Gold #faf7f2, White #fff
Supporting palette: Soft Gold #f1ebdb, Soft Yellow #fff3d6, Yellow Gold #cdad47, Grey #898c8d, Neutral Black #222
Key Messaging Samples:
- “Now Available in the USA - Clean, Superior, Unique CBD Products inspired by Australia”
- "Empower Your Wellness Journey with CBD and Australian Myrtle Essences for Deeper Health."
- "Experience the power of native Australian plant extracts."
- “Organic, targeted wellness solutions for mind, body, and soul.”
Dos:
- Highlight the uniqueness of Australian native ingredients.
- Stay consistent with the message of natural health and well-being.
- Be sure to be well read and versed on everything our website says.
Don’ts:
- Avoid making unverified health claims or exaggerating the product’s effects.
- Refrain from using aggressive or overly sales-focused language.
