Dick’s Mixes – Branding Guidelines for Affiliates
We’re excited to have you on board as a Dick’s Mixes affiliate! To keep our brand message consistent and legally protected, please follow these guidelines when promoting our products.
✅ Brand & Trademark Usage
Dick’s Mixes™ – Always include ™ when used in text.
Dick’s Dirty Mary Mix® – Federally registered trademark; always include ® when used in text.
Dick’s Margarita Mix™ – Trademark pending; always include ™ when used in text.
✅ Do’s
Use the full brand and product names with the correct ™ or ® symbols.
Highlight our positioning: Premium, small-batch cocktail mixers made with real juice, no preservatives, recyclable glass bottles.
Emphasize awards and recognition:
SIP Awards: Innovation + Silver Medal
Tasting Table: #1 Store-Bought Margarita Mix
The Fifty Best: Gold Medal for our Habanero Margarita Mix
Focus on use occasions: entertaining, brunch, happy hour, gifting.
❌ Don’ts
Don’t abbreviate or alter brand/product names.
Don’t omit ™ or ® when writing about our products.
Don’t imply unauthorized claims (e.g., health/medical benefits).
Don’t run paid ads bidding directly on “Dick’s Mixes” brand terms.
Tone & Voice
Fun, bold, and confident — we’re the GOAT of cocktail mixers.
Premium yet approachable — quality for both casual hosts and cocktail enthusiasts.
Lifestyle-driven — emphasize occasions, entertaining, and enjoyment.
