| If publishers promote you via PPC, will they be entitled to full commission? |  |  | All PPC activity requires prior written approval. Unauthorized brand bidding will result in zero commission. Standard commission (e.g., 15%) applies to approved campaigns. |
| If publishers directly link to your website from search engines, will they receive full commission? | | | Direct linking is permitted only for pre-approved non-brand campaigns. Direct linking on brand terms without approval will result in zero commission. |
| If publishers use your brand name in their display URL, will they receive full commission? | | | Strictly prohibited to mislead consumers. Using brand domain (e.g., faithheart-jewelry.com) in display URL is not allowed. Words like "official" or "only" are prohibited. |
| If publishers use your brand name in their paid search title and description, will they receive full commission? | | | Brand name may be used only to reflect genuine promotions (e.g., sale, new arrival) with clear dates. Misleading terms like "official" or "only" are strictly prohibited. |
| If publishers add your brand name into their negative keyword list, will they receive full commission? | | | Highly encouraged. Publishers must add brand terms (including misspellings and domain variations) to their negative keyword lists for all PPC campaigns. |
| If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) | | | Non-brand terms only. Bidding on keywords containing "FaithHeart" or its variations is strictly prohibited. Brand + generic combinations (e.g., "FaithHeart rings") are not allowed without approval. |
| If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) | | | Non-brand terms only. Bidding on misspellings of brand terms (e.g., "FaithHart", "FaithHear") is strictly prohibited. |
| If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) | | | Brand + generic (e.g., "FaithHeart rings"): generally prohibited. Generic + brand (e.g., "rings by FaithHeart"): may be considered on a case-by-case basis with prior approval. |
| Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? |  |  |
| For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? | | |
| Google | | | Only for pre-approved non-brand PPC campaigns. Brand terms are strictly prohibited and will result in zero commission. |
| Yahoo | | | Only for pre-approved non-brand PPC campaigns. Brand terms are strictly prohibited and will result in zero commission. |
| Bing | | | Only for pre-approved non-brand PPC campaigns. Brand terms are strictly prohibited and will result in zero commission. |
| Other | | | Only for pre-approved non-brand PPC campaigns. Brand terms are strictly prohibited and will result in zero commission. |
| Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission | | | "FaithHeart", "FaithHeart Coupon", "faithHeart discount code", "FaithHeart Jewelry" "www. faithheart-jewelry.com" |
| If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission? | | |
| If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account? | | | |
