| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content | | | |
| Discount Code | | | |
| Email | | | |
| Loyalty | | | |
| Search | | | Any brand-search related activity must be approved in writing or sales will be declined; CSS activity is not permitted |
| Behavioural Retargeting |  |  | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | International publishers without enough UK traffic may not be approved; publishers with browser tools may not be approved unless they have significant website or app traffic. |
