Payment
Commissions are paid on the basket value of the order once VAT, discounts, and delivery have been removed. The Outlet Shop does not pay commissions on any financial service products, which includes, but is not limited to, warranties, credit cards, or insurance products.
Commissions are paid on gross dispatches; this refers to any items that leave The Outlet Shop’s warehouse. If an order does not leave the warehouse for any reason, such as being out of stock, it will not qualify for a commission. These orders will be tracked as pending until The Outlet Shop cross-references tracked sales with their internal data sources to clarify the status of the order.
Commissions are only paid on sales from affiliates, adverts, or campaigns that meet the minimum requirements specified in The Outlet Shop's terms and conditions. Any activity that results in a sale that does not meet these requirements will be rejected.
Commissions are paid on last-click sales only. With the exception of ‘Direct to URL,’ a sale involving an affiliate click will be rejected if a click from another The Outlet Shop marketing channel follows the affiliate click.
Commissions are only paid on sales in which both Awin and The Outlet Shop are able to drop a cookie. Any sales tracked by any other method are not recognized by The Outlet Shop and cannot be rewarded via commission. It is the affiliate’s responsibility to ensure the traffic they refer can be tracked via both Awin and The Outlet Shop prior to setting live a campaign for The Outlet Shop. The Outlet Shop will not consider any applications for compensation post-campaign due to sales tracked in alternative ways.
The Outlet Shop does reward cross-device transactions irrespective of the position of the affiliate click in the customer journey. Cross-device transactions will only be considered using the Awin cross-device tracking product; any other product is not recognized by The Outlet Shop.
The Outlet Shop’s affiliate program operates on a 30-day cookie window. As long as a click from another marketing channel does not follow your click, you will be rewarded for transactions that occurred up to 30 days after your click took place.
Commission Structure
It is the preference of The Outlet Shop to build bespoke commission deals with each publisher. However, we do have general rates; if you do not wish to have those conversations, please see the commission tab for details on the commission structure.
Compliance
The Outlet Shop wants to ensure no customer is misled or served inaccurate information upon buying into any of our financial service products. The Outlet Shop takes this very seriously and, as a result, does not allow for the promotion of these products across the affiliate channel. Without written permission from The Outlet Shop, no affiliate has the right to promote any of The Outlet Shop’s financial service products. This includes, but is not limited to:
- 3 months
- BNPL (Buy Now Pay Later)
- Monthly payments
- Split the cost
- Spread the cost
Any affiliate found to be promoting a financial service product without permission will have 24 hours to remove any reference to it, or they will be removed from the program and have all commissions for the period the advert was live declined. If you are unsure of what constitutes a financial service product or you are unsure about what you have permission to promote, please get in touch.
No affiliate has permission to alter any existing creative or produce their own creative to promote The Outlet Shop brands in any of their communication methods. The Outlet Shop is willing to consider briefs from affiliates to produce compliant creative in-house. However, all briefs must be submitted 14 days in advance of the campaign going live; otherwise, it will not be possible for The Outlet Shop to support. Affiliates may put live banners, copy, links, and other forms of creative if they send them to The Outlet Shop for approval in advance. Affiliates must give The Outlet Shop 7 days' notice to turn around approvals. Any affiliate found to be using creative that has not been either produced or approved by The Outlet Shop will have 24 hours to remove it or risk being removed from the program and having commissions declined for the period.
The Outlet Shop operates a strict two-strikes rule whereby if an affiliate is found to be hosting non-compliant content more than twice in three months, they will face immediate suspension.
All affiliates running a planned The Outlet Shop campaign or advert must feature an end date. If the affiliate does not feature the end date, any tenancies or commission increases will be reversed, and the campaign will be canceled immediately.
A product data feed is provided with the most accurate pricing available every day through the Awin interface. This is uploaded and refreshed every day at 04:00, 10:00, 15:00, and 21:00 (UTC/GMT).
Affiliates are requested to make every effort to maintain the most current pricing information in their promotions.
CSS
CSS activity is not permitted.
Voucher Codes
Affiliates may only promote vouchers codes that have been provided to them directly by The Outlet Shop affiliate team. Any affiliate found using unauthorized voucher codes will have 24 hours to remove them or risk suspension from the program, with all commissions reversed for the period the code was live.
Any affiliates approved to promote The Outlet Shop voucher codes must do so in accordance with the terms and conditions prescribed by The Outlet Shop. Upon approval, The Outlet Shop will guide you through the process to compliantly promote voucher codes. If the voucher code is not promoted in a compliant manner, the affiliate will have it removed from them and face suspension from the program if the advert is not taken down within 24 hours.
Cashback
It is important all cashback partners clearly state the following terms and conditions when promoting The Outlet Shop cashback to their members:
- Cashback will be rejected should it be redeemed in conjunction with a voucher code.
- Cashback will only be rewarded if the user purchases from The Outlet Shop immediately after activating the cashback. Should the user visit another marketing channel between activating cashback and purchasing, the cashback will be declined. It is advisable to recommend your users activate the cashback and purchase within the same session.
- Cashback is not paid on VAT, delivery, or financial services.
- Disputed transactions will only be considered if the user submits a valid order reference/ID and transaction amount with their claim.
- New customers must register and make a purchase via the affiliate in the same session to qualify for new customer cashback.
- Cashback will not be paid on iPhone sales.
SEO Guidelines
Prohibited Website Domain Keywords:
Affiliates must not include the terms “The Outlet Shop,” e.g.:
- www.TheOutletShop.mywebsite.com
- www.mywebsite.com/TheOutletShop
Title Tags:
Affiliates must not use “The Outlet Shop” in the HTML title tag.
Affiliates should also not use any term or phrase that would indicate the affiliate’s website is the ‘official’ The Outlet Shop website, e.g., “Shop online at The Outlet Shop,” “The Outlet Shop website,” etc.
Brand Exclusions
Affiliates must not promote the below Branded products on-site via The Outlet Shop affiliate program. Doing so will result in your removal from the program unless changes are made within 24 hours.
This list can be amended at any time; it is the affiliate’s responsibility to keep up to date with the brands that cannot be promoted.
Site Scraping
All affiliates must request prior permission before scraping The Outlet Shop site. To be considered, please provide a list of IP addresses you will scrape from, times you want to scrape, and the speed at which you will crawl the site.
Representation of The Outlet Shop
Affiliates should make it clear when promoting The Outlet Shop that they are not the official The Outlet Shop website; this includes but is not limited to the creation of mobile applications.
Publishers cannot, under any circumstances, use the product feed to advertise on Google Shopping (http:// www.google.co.uk/shopping). In the event that an affiliate is found in breach of this term, the person concerned will be removed from the program.
You agree not to put The Outlet Shop website into frames or use masked URLs.
You agree not to run ‘Add to Favorite’ pop-ups or campaigns on your site that lead the consumer to believe they are bookmarking the official www.TheOutletShop.co.uk site.
You agree to allow users to navigate your site using the browser back button.
You agree not to include links or banners in any form of email or newsletter without the prior consent of the affiliate manager from The Outlet Shop. The Outlet Shop must receive written confirmation that any emails or newsletters sent are ‘opt-in’ emails in accordance with the Data Protection Act 1998.
You agree not to use The Outlet Shop banners or links as pop-ups or pop-unders on your site.
You agree not to use the product data feed to generate pop-unders from your site in the form of spawning. This is the practice of displaying a pop-under of a specific product page from The Outlet Shop site, which is relevant to the search term used on a search engine.
You agree not to alter any of the creative or logos presented in the Awin interface and to only use those that are available.
Awin actively searches for affiliates using malware, spyware, and adware. Any affiliate found actively using these methods will be removed from the program, and their sales will be rejected.
You agree to send The Outlet Shop the copy you plan to use in any solus (The Outlet Shop-themed) emails at least one week prior to sending. No solus email can be sent without approval from The Outlet Shop affiliate team.
PPC
No affiliate has the right to bid on any of The Outlet Shop brands, brand names, or stocked brands without prior permission. All affiliates must negatively match against all The Outlet Shop brands, brand names, and stocked brands or risk suspension from the program.
Unsuitable Content
By entering into an affiliation with The Outlet Shop, you comply with the following:
- My site does not promote sexually explicit, violent, or defamatory material nor does it promote illegal activities.
- My site does not promote discrimination based on race, sex, religion, national origin, physical disability, sexual orientation, or age.
- My site does not promote any politics or have any political agenda.
- My site does not promote gambling or gambling services.
TQ
There is a 6-month period from the sale date for TQ's to be submitted; after this timeframe, there is a risk of the TQ being declined.
