Please click heHemlock Park is a botanical fragrance brand. When promoting our products, please follow these guidelines:
Brand name: Always written as "Hemlock Park" — two words, both capitalized. Never "hemlock park", "HemlockPark", or abbreviated.
Positioning: Hemlock Park is a botanical fragrance brand, not a candle company. Lead with fragrance, scent, and the brand experience — not with "candles" as the primary descriptor.
Approved claims: Vegan, cruelty-free, handcrafted, small-batch, botanical, plant-based, wood wick, coconut wax, FSC-certified wood wick.
Content accuracy: All product claims must be accurate and supportable. Do not make health, safety, or certification claims beyond what is stated in approved programme materials.
Tone: Refined, considered, and editorial. Avoid urgency language, discount framing, or promotional superlatives ("best", "amazing", "must-have").
Logo and imagery: Use only approved assets provided in the programme documents. Do not alter, recolor, or crop the Hemlock Park logo.re to add your branding guidelines. If you do not have branding guidelines, enter 'No branding guidelines.'
