Brand Guidelines for TossableDigits.com
1. Brand Overview / Mission Statement
Brief summary of what TossableDigits does (keep your U.S. number when moving abroad, call forwarding, number parking, privacy, etc.).
Tone of voice: professional, trustworthy, helpful, a little tech-forward.
2. Logo Usage
Approved versions: full-color, black, white, horizontal/stacked.
Clear space: always leave padding equal to the “T” height around the logo.
Minimum size: define how small it can be displayed without losing clarity.
Misuse:
❌ Don’t stretch, distort, or recolor.
❌ Don’t add drop shadows or effects.
❌ Don’t place on clashing backgrounds.
3. Color Palette
Choose a primary brand color set plus secondary/supporting colors. For example (you’d insert your actual hex codes):
Primary: Blue (#1E88E5), Navy (#0D47A1)
Secondary: Light Gray (#F5F5F5), Dark Gray (#212121)
Accent: Green (#4CAF50) for “success” actions
Include: hex, RGB, and CMYK codes.
4. Typography
Primary font: e.g., Montserrat or Open Sans (web-safe and professional).
Secondary font: a serif font for headers or callouts, if desired.
Guidelines:
Headings: Bold, sentence case.
Body: Regular, sentence case.
Avoid using more than two typefaces in any given asset.
5. Imagery & Icons
Use imagery that reflects communication, connectivity, travel, and security.
Icons: consistent line-weight style, preferably flat/modern.
Photography:
✅ People using phones abroad, business professionals, global themes.
❌ Stock photos that look staged or cheesy.
6. Voice & Tone
Voice: Friendly, clear, helpful, professional (think “tech support you can trust”).
Tone variations:
Website copy: concise, benefits-focused.
Social media: approachable, sometimes playful.
Legal/policy: formal and precise.
Example phrases to use:
“Keep your number wherever life takes you.”
“Stay connected abroad with no hassle.”
“Your number. Your calls. Your control.”
Avoid:
Overly technical jargon.
Slang or memes that dilute professionalism.
7. Trademark Usage
Always write Tossable Digits with both words capitalized.
Approved shorthand: TossableDigits (no space) only in URLs or usernames.
Not allowed: “Toss Digits,” “TDigits,” or abbreviations.
8. Affiliate/Partner Guidelines
(Since you’re on Awin now, this section matters a lot.)
Use only approved logos, banners, and creatives provided in Awin.
Do not create your own variations of the logo or product imagery.
All mentions of TossableDigits must link to your official site or approved landing pages.
Coupons/promotions must come from TossableDigits directly via Awin.
9. Legal & Compliance
Protects trademarks and prevents misuse.
Rules for SEM bidding (no brand keyword bidding, as we outlined earlier).
GDPR/privacy compliance note, since TossableDigits deals with global customers.
