Perfect Plants Brand Guidelines for Awin AffiliatesThese guidelines are designed to help affiliates represent our brand consistently, accurately, and professionally when promoting through the Awin affiliate network. By following these standards, you help maintain brand integrity and build trust with customers.
1. Logos and ImageryOfficial Assets
- Affiliates must only use the official logos, banners, and product images provided by Awin or available in the Awin Creative Library.
- Do not source logos or images from third parties or create custom brand marks.
No Alterations
- Logos may not be cropped, stretched, rotated, recolored, or combined with other elements.
- Adding shadows, filters, or special effects to logos or images is prohibited.
Resolution and Quality
- Always use high-resolution assets to ensure professional presentation.
- Outdated or low-quality product images must not be used.
- If high-resolution files are needed, affiliates should request them directly through Awin.
2. Prohibited Branding PracticesUnauthorized Materials
- Affiliates may not create promotional materials (ads, banners, videos, etc.) with unapproved branding or messaging.
- Only approved creative assets from Awin should be used.
Misleading Claims
- Do not imply sponsorship, partnership, or endorsement beyond the official affiliate relationship.
- Avoid exaggerated claims about products, services, or offers.
Domain Names and URLs
- The use of the merchant’s brand name, misspellings, or variations in domain names, URLs, or social media handles is strictly prohibited.
- Affiliates must not create websites or profiles that appear to be official brand properties.
Mimicking Perfect Plants’ Look and Feel
- Affiliates may not replicate or imitate the design of Awin’s website, platform, or app.
- Content should be distinct and clearly represent the affiliate’s own channel.
3. Brand Voice and Tone- All promotional content should reflect a professional, clear, and helpful tone.
- Messaging should focus on educating and assisting customers, rather than hard-selling.
- Avoid language that could be interpreted as aggressive, misleading, or unprofessional.
4. Paid Advertising- Affiliates may not run paid search ads using the merchant’s brand name, misspellings, or trademarked terms.
- Paid advertising copy must not mislead users about the affiliate relationship or suggest direct sponsorship.
- Any paid advertising campaigns must comply with both Awin policies and applicable advertising regulations.
5. Disclosure Requirements- Affiliates must clearly disclose their affiliate relationship in accordance with FTC guidelines and local advertising laws.
- Disclosures should be placed near the affiliate links and be easily understood by consumers (e.g., “This post contains affiliate links. If you purchase through these links, I may earn a commission at no extra cost to you.”).
Following these guidelines ensures that affiliates maintain compliance with Awin’s standards while protecting the brand’s integrity and reputation.