Retroactv Creative Assets
Font: Archive Black
Red: #ff0000
Black: #000000
White: #ffffff
The brand is...:
- Aesthetic: Blend luxury with music culture. Think minimalist design with refined materials like organic cotton, leather, and recycled metals, leaning on monochrome or subdued color schemes that convey sophistication.
- Tone: Artistic, authentic, and exclusive. Communicate with a narrative that values timeless design over trends.
- Brand Elements: Use a clean, elegant logo that could work on premium products and subtle, tasteful music references.
The brand is not...:
Adjectives that should never be used to describe the company or offering
- Cute or schticky
- Too serious
- Sales-y
How does the company or offering make a customer feel: Words that describe the emotional impact created by your company or offering
- Proud
- Connected
- Grounded
- Authentic
Comparisons:
If Retroactv was an animal it would be an elephant because they are wise, bold, part of a herd but stand alone
