Triple Bristle (US)

1. Brand Essence

Triple Bristle is transforming oral care through innovation. Our patented 3-sided sonic toothbrush delivers a dentist-clean feeling in one-third the time. We stand for efficiency, effectiveness, and everyday confidence — helping people brush smarter, not harder.

2. Brand Voice & Tone

Friendly, confident, and expert — we’re approachable but grounded in dental science.

Educational, not clinical — focus on the “why it works” without jargon.

Positive and empowering — brushing is simple, quick, and rewarding.

Do say:

“A cleaner mouth in 1/3 the time.”
“Designed by dental professionals.”
“Smart brushing made simple.”

Avoid saying:
✗ “Guaranteed results” or medical claims
✗ “Cleans better than your dentist”
✗ “Amazon Prime” or other retailer references in affiliate creatives

3. Visual Identity

Logo:
Always use the official Triple Bristle logo. Maintain clear space around the logo equal to the height of the “T” in “Triple.”

Do not crop, stretch, recolor, or add effects.

Use only approved color variations: full color, white, or black.

Colors:

Triple Blue: #007BFF

Clean White: #FFFFFF

Soft Gray: #F2F2F2

Accent Teal: #00B8B5

Typography:

Headlines: Montserrat (Bold/Semi-Bold)

Body Copy: Open Sans (Regular)

Photography:

Use bright, clean, lifestyle-driven imagery.

Highlight smiles, confidence, and convenience.

Avoid overly clinical or stock-style photos.

4. Messaging Framework

Tagline Options:

Clean Smarter. Brush Faster.

The 3-Sided Sonic Toothbrush.

A Dentist-Clean Feeling in 1/3 the Time.

Key Points to Emphasize:

3-sided brush cleans all tooth surfaces at once.

Developed by dental professionals.

Reduces brushing time and improves consistency.

Perfect for families, kids, and anyone seeking a better clean.

5. Affiliate & Influencer Usage

All marketing content must link directly to triplebristle.com or Awin-approved tracking links.

Affiliates may not reference Amazon, Prime, or other third-party retailers.

Always use FTC-compliant disclosure for affiliate or sponsored content (e.g., “This post contains affiliate links”).

Creative assets provided by Musashi Digital should not be altered beyond resizing or format changes without prior approval.