Welcome to Juntos
First step. Earn with Impact.
Welcome to Juntos.
Juntos is a premium sustainable footwear brand redefining what it means to walk responsibly. Each pair combines timeless design, ethical craftsmanship, and sustainable innovation—crafted from natural materials like alpaca wool, banana-tree fiber, and sugarcane bio-based soles.
By joining the Juntos Affiliate Program, you’re not just promoting shoes—you’re helping build a movement for conscious living, style, and sustainability.
Brand Overview
Introducing Juntos, a global lifestyle brand at the forefront of innovation, committed to crafting exceptional footwear and apparel using naturally derived materials, all while minimizing our ecological impact. Our journey began in Ecuador, inspired by the style of its streets and the superpowers of its alpaca wool. It didn’t stop there, though. We searched the world for sustainable solutions for every piece of the puzzle, from coconut fiber insoles to banana tree linings.
Our mission is to offer products that stand out from the crowd, allowing our customers to look great, feel amazing, and contribute to a sustainable future at the same time. With our e-commerce platform and retail partners, we proudly serve customers worldwide.
Join us as we walk lighter on the planet, one step at a time.
Co-founders: Mauricio Laniado, Sue Harnett, Elias Becker.
Why Partner with Juntos
1. Purpose Meets Profit
Earn commissions for sharing products that align with your values. Every sale you generate supports sustainable production and fair wages for Peruvian artisans.
2. Authentic Storytelling
Share a brand built on transparency, ethics, and craftsmanship. We provide visual assets, product highlights, and storytelling guidance to help you connect deeply with your audience.
3. Sustainable Style, Loved by Many
Our growing community includes conscious consumers and creators who believe fashion can do good. Together, we’re redefining modern footwear—one step at a time.
Messaging
Key Message: The world’s first alpaca wool, banana tree & recycled cotton blend shoe.
Made with natural, non-toxic materials. Designed for comfort, crafted for the planet.
Brand USPs (Unique Selling Propositions):
Ethically Made: Crafted in South America with fair labor and sustainable practices.
Natural Materials: Made with alpaca wool, banana-tree fiber, and bio-based sugarcane midsoles.
Everyday Comfort: Designed with nature. Engineered for comfort. Built to last.
Eco-Luxury Design: Modern silhouettes that blend fashion and sustainability.
Purpose-Driven Brand: Every pair of Juntos shoes is made from renewable, all-natural materials.
Brand Tone & Voice
Our voice is authentic yet refined, purposeful yet optimistic. Juntos speaks to conscious consumers who value quality, comfort, and sustainability in every choice they make.
Do:
Use warm, grounded, and conscious language.
Emphasize craftsmanship, comfort, and environmental impact.
Celebrate global community and ethical values.
Highlight the emotional connection between sustainability and lifestyle.
Don’t:
Use overly corporate or technical terms.
Make exaggerated eco-claims without credibility.
Sound preachy or guilt-driven—our tone is inspiring, not imposing.
Visual Identity
Logo
Use the official Juntos logo as provided—clean, modern, and minimal. Maintain proper spacing and only use approved variations for consistency across all branding.
Colors
Juntos’ palette reflects nature, authenticity, and warmth:
Earth Brown – #5B4636 (craftsmanship, grounding, heritage)
Soft Sand – #E8DCC2 (natural simplicity and comfort)
Alpaca Gray – #B8B6B0 (neutral elegance and balance)
Olive Green – #8B8C78 (sustainability, renewal, connection)
