📐 RockVine – Brand Guidelines for Affiliates
We want your campaigns to look great and convert well — while remaining true to the RockVine brand. Please follow these guidelines when promoting our products:
✅ Brand Positioning
RockVine Artisan Surfaces is a luxury British maker of bespoke, hand-crafted tables and surfaces.
Every piece is made to order and tailored to the client’s vision, with typical project values of £2,000–£10,000+.
We are not a mass-produced or “budget” furniture brand. Messaging should reflect premium quality, craftsmanship, and individuality.
✅ Messaging Do’s
Use terms like “bespoke,” “artisan,” “hand-crafted,” “custom-made,” “statement piece,” “design-led,” and “luxury.”
Highlight the craftsmanship, natural materials, and design consultation process.
Mention that every enquiry receives a personal response and design consultation.
❌ Messaging Don’ts
Don’t use words like cheap, budget, bargain, discount, mass-produced or off-the-shelf.
Don’t advertise fixed prices — every project is unique and priced individually.
Don’t offer coupons, vouchers, or competitions unless we have explicitly approved them.
📸 Creative & Visual Assets
Only use official RockVine imagery supplied via Awin or from our media library.
Do not crop, distort, or overlay text on our product photos.
Always display our logo on a plain or neutral background with clear space around it.
Logo colours:
Primary: #4C2D2D (rich brown)
Secondary: #F5F5DD (warm neutral)
Preferred font (if designing creatives): Optima or clean sans-serif alternatives (Helvetica, Lato, etc.).
📣 Tone of Voice
Elegant, confident, and aspirational.
Speak to a design-conscious, affluent audience.
Focus on transforming spaces, elevating interiors, and creating heirloom-quality furniture.
