| If publishers promote you via PPC, will they be entitled to full commission? |  |  | PPC bidding is not allowed without prior approval. Unauthorized PPC traffic will not receive commission. |
| If publishers directly link to your website from search engines, will they receive full commission? | | | Only if it is not through paid ads or brand keyword bidding. Organic linking allowed. |
| If publishers use your brand name in their display URL, will they receive full commission? |  |  | |
| If publishers use your brand name in their paid search title and description, will they receive full commission? | | | |
| If publishers add your brand name into their negative keyword list, will they receive full commission? | | | This is encouraged and considered a good practice. |
| If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) | | | |
| If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) | | | |
| If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) | | | |
| Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? | | |
| For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? | | |
| Google | | | Requires prior approval and brand keyword exclusions. |
| Yahoo | | | Requires prior approval and brand keyword exclusions. |
| Bing | | | Requires prior approval and brand keyword exclusions. |
| Other | | | Applies to DuckDuckGo, Ecosia, etc., under same rules. |
| Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission | | | All brand-related keywords including “Best Ceramics”, “Taiwu”, “Taiwu Tang”, “bestceramics.cn”, and misspellings thereof. |
| If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission? | | |
| If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account? | | | All CSS/Paid Shopping must be pre-approved and tracked separately. |
