Kings Camo (US)

King’s Camo is a performance-driven hunting apparel brand born in the rugged landscapes of the Western U.S. Our mission is to equip hunters with high-quality, durable, and purpose-built gear that blends modern innovation with deep respect for the outdoors. We believe in function, realism, and tradition — every piece is designed to perform when it matters most.

Performance First: Gear designed for real-world hunting conditions

Tradition Meets Innovation: Honoring the heritage of the hunt with modern materials

Authenticity: Real camo. Real results. Real stories.

Community: Built by hunters, for hunters

Respect for the Wild: Conservation-minded and field-tested

Tone: Rugged, respectful, confident, and down-to-earth

Language: Clear, direct, and action-oriented

Messaging Themes: Adventure, reliability, field-tested innovation, family legacy, trust

Primary Logo: Full-color logo on light backgrounds

Alternate Logo: Single color (white or black) for dark or complex backgrounds

Clear Space: Maintain clear space around the logo equivalent to the height of the “K” in “King’s”

Do Not:

Distort or stretch the logo

Add effects (shadows, bevels, gradients)

Change logo colors outside the approved palette

Primary Colors:

Forest Green: #3E5B41

Earth Brown: #6B4F3B

Stone Gray: #A3A3A3

Sand Tan: #D9CBB1

White: #FFFFFF

Black: #000000

Use colors inspired by nature, muted tones, and low contrast where camouflage authenticity is important.

Primary Font:

Header Typeface: Oswald (Bold/Medium for headlines)

Body Typeface: Open Sans or Roboto (Regular/Light for paragraphs)

Usage Tips:

Keep text legible, clean, and purposeful

Use uppercase headers for emphasis and impact

Avoid overly stylized or decorative fonts

Subject Matter: Hunters in the field, gear in use, outdoor landscapes

Style: Natural light, minimal filters, high contrast with realistic tones

Mood: Gritty, authentic, action-oriented, with a sense of solitude or camaraderie

Do Not: Use staged or overly polished lifestyle imagery that doesn’t reflect real-world hunting

Prioritize field content and customer photos

Use captions that tell a story, give tips, or reflect on outdoor tradition

Hashtags to use: #KingsCamo #BuiltForTheHunt #KingsFieldGear

Avoid content that feels overly commercial or detached from the hunting lifestyle

When promoting King’s Camo:

Highlight performance, realism, and durability

Emphasize the Western roots and community-driven heritage

Reinforce the value of quality over quantity — gear that lasts

Maintain brand integrity — avoid discount-first messaging or gimmicks