CraftStash is one of the UK's leading online retailers for craft supplies.


Attribution Period (Cookie Length)

30 Days

CraftStash Affiliate Programme is an online retail site devoted to providing the best craft supplies around. As well as providing customers with all the top craft brands, we also have exclusive designs created by our in-house designers. These designers are amongst some of the most well known and best selling in the UK and beyond - Made to Surprise, Simply Made Crafts, Card Making Magic, Text{ures}, Paper Discovery, Daisy Mae Designs, Creative CraftProducts, Apple Blossom, Papercraft Society. CraftStash is part of a wider group, Practical Publishing, which specialises in the creation of magazines aimed at the Craft Market - Papercraft Essentials, Simply Cards & Papercraft, Die-Cutting Essentials and Creative Stamping for the papercraft market, plus magazines aimed at soft craft as well.

CraftStash is the UK’s Number 1 Papercraft store & Practical Publishing are the fastest-growing independent publisher in the UK.

With over 12,000 craft products in stock (with new products being added every week), we provide everything you need to get creative.


  • Exclusive own brand products featured on Craft TV
  • Craft Essentials
  • Art Supplies
  • Papercraft Materials
  • Card Making Supplies
  • Digital Cutting (Cricut, Silhouette and more)
  • Huge range of craft tools and machines
  • Die-cutting 
  • Stamping
  • Mixed Media
  • Scrapbooking Essentials
  • Journaling & Planners
  • Lettering Supplies
  • Magazines & Kits



  • One of the most generous affiliate programs in the world of crafting (with the opportunity to earn more based on performance).
  • A twice-weekly newsletter gathering the best deals & product launches to help with your content creation.
  • Sales are validated weekly so that your commission is paid on time, every time.
  • Full selection of creative resources with bespoke banners available on request.
  • Great conversion rates & high level of repeat purchases.
  • Dedicated in-house affiliate program management.
  • Monthly prizes & incentives are available.
  • Product feed updated daily.


AOV: £34.00


For Bloggers Our Commission Rates Are As Follows:

New Customers: 9.6%

Existing Customers: 6%

For Cashback, Reward, Voucher Code and Shopping Directories:
New customers: 5%

Existing customers: 3%

We also offer a product feed for all affiliates to tap into including images and descriptions, as well as this we are able to offer bespoke product feeds for affiliates that require special data and formats (just email to discuss further).

We will validate and honour all sales as quickly as possible. We value all of our affiliates and understand the importance of fast payments.

As CraftStash offers free delivery around the world our affiliate program is open to the entire globe, no matter where you are based we can work with you. We already have creative ready to embed on your site with all of our free shipping thresholds.


Customer Benefits

  • 20% Off Their First Order
  • Biggest Range
  • Best Value
  • Exclusive Range
  • Over 12,000 products in our range
  • Free UK Delivery On Orders Over £30
  • Loyalty Points On Every Purchase
  • Best Price Guaranteed On Over 100 Brands
  • Get All The Top Brands Before Anyone Else


Our dedicated in-house affiliate team can deal with any request, from tracking enquiries to exclusive discounts, custom creative and tenancies. We can also advise on how to make the most from your blog and which of our offers are the most timely & relevent to your audience.


Our Target Audience

Our customers are a highly engaged loyal base with high levels of retention. Primarily our most active demographic are women between the ages of 45 – 65+, we are looking to expand on this age range and would love for our affiliates to reflect this in the content they create. The UK Crafts Supplies Market is an estimated £2.2 Billion industry that is growing every year.

We are constantly growing our product offering, in recent months we have expanded our bullet journaling & planning sections hugely, along with our lettering, stamping, lifestyle, mixed media, artist supplies & illustration materials to carry all of the biggest brands in these creative categories.


Some Of The Biggest Brands We Carry 

Cricut, Silhouette, Ranger, Tim Holtz, Crafter's Companion, Faber-Castell, Sizzix, Copic, Chameleon, We R Memory Keepers, Heidi Swapp, Tonic Studios, Altenew, Creative Expressions, Lawn Fawn, Tombow, Daeler-Rowney, Karin, Tsukineko & in total over 100 brands from the best global designers.


Exclusive Brands

Made to Surprise, Simply Made Crafts, Card Making Magic, Text{ures}, Paper Discovery, Daisy Mae Designs, Creative CraftProducts, Apple Blossom, Papercraft Society