Established in 1993, Choice Store has become one of the UK’s leading independent retailers for cutting-edge designer fashion from brands such as Moncler, Stone Island and Polo Ralph Lauren.

Primary Region

United Kingdom


Attribution Period (Cookie Length)

28 Days


Choice Store Affiliate Programme

Who are we?

Established in 1993, Choice Store is one of the UK’s leading independent retailers for cutting-edge luxury fashion. With brands including Moncler, Stone Island and Polo Ralph Lauren, Choice Store brings an elevated fashion experience to your wardrobe needs. Choice Store’s mission is to provide luxury fashion and style the nation. Our ethos is all about the consumer and we will go to all ends to ensure their experience is the best it possibly can be.

Our buying teams only work with the best fashion houses in the industry and we are always looking out for brands that bring a little something different to the table, but never compromise on style. As well as providing top end products, our service teams work around the clock to make sure the customer is always looked after. From the moment a customer visits the website, to the aftersales support & care, our team are always refining and improving the experience for the consumer.

Why join the Choice Store Affiliate Programme?

  • New customer full price commission is 8% - no minimum order value.
  • Across the last 6 months our AOV across the business is £126.11 (Commission on this would be £10.08)
  • We'll provide you with PR material, content and creative to aid you in your promotion of the site – please get in touch!
  • You'll be supported by a responsive, helpful and experienced Affiliate Management Team

Full Terms & Conditions

Choice Stores

8% for New Customer sales
2% for Existing Customer sales.
3% for Voucher code sales - 4% on new customer

Final sale price is calculated excluding all taxes, discounts and shipping cost. We work to a 28 day cookie period.

Programme membership

  • The programme membership will be based on brand and demographic fit, which we will assess on an ongoing basis. If any affiliate fails to meet the threshold for this, then we will be in touch to discuss the partnership moving forward.
  • Please note that while Choice Store is happy to discuss exposure opportunities with affiliates, affiliates must not release confidential or sensitive information around campaigns into the public domain at any time before this is live on the Choice Store site and/or has been approved to do so by the Choice Store Affiliate Team.  Any breaches of confidentiality may result in immediate suspension from the Choice Store programme.                                      

PPC Terms & Conditions

  • Affiliates are not permitted to bid on brand terms on the Choice campaign. Affiliates should add the brand term as a negative term on exact, phrase and broad match.
  • A non-exhaustive list of brand terms can be found below:
    • Choice clothing
    • Choice fashion
    • Choice store
    • Choice stores

Email Marketing

  • Prior to distribution, all offer copy/messaging must be sent to the Choice Store Affiliate Team for approval.


  • We have a great selection of creative in the interface – please login to view and source for promotions.
  • Affiliates are not permitted to alter any of the creative or text links available through the awin interface. If custom creative is required, please contact the Choice Store Affiliate Team.
  • We recommend that affiliates do not hard-code the creative provided In the awin interface to ensure that creative is automatically updated when changes are made in the interface.

We’d love to work with you! If you have any opportunities or questions, please get in touch at