The Home of Entertainment. Amazing new releases and catalogue bundles on DVDs, Blu Ray, CDs and Vinyl. Exciting Technology offers and film related merchandise.

Primary Region

United Kingdom

HMV Affiliate Programme


HMV is a leading specialist retailer of music, film, merchandise and technology products, with over 120 stores around the UK, offering a wide selection of new release and catalogue titles.

The HMV e-commerce store aims to offer online shoppers the same experience and level of service as on the high street. Shipping is free for all orders over £10 and click & collect is available across all hmv points of sale.


Benefits of joining the HMV affiliate program

  • Large product range (over 100.000 SKUs) across four core categories (Visual, Audio, Tech and Official Merchandise).
  • Whether you have a strong community passionate about films and TV series, a readership of music enthusiasts or a lot of traffic from tech bargain hunters, hmv can be a relevant destination for your audience.
  • Several bundle deals and special sales all year long providing great opportunities for saving.
  • Exclusive and limited edition products and ranges added to the website regularly.
  • Possibility of receiving personalised assets and content.
  • Commission paid on a product sale basis. Ad-hoc commission agreements are possible prior proven performance under general scheme.


Affiliate Membership

Membership of the programme shall be based on brand and demographic fit of the affiliate with HMV.

HMV’s preference is to work with affiliates whose websites contain interesting and engaging content for the viewer rather than websites that mainly list offers and links to online retailers. HMV wishes to develop and maintain partnerships with quality websites who will represent HMV to the highest standards and who fit with our brand values.


Affiliate Requirements

HMV is more inclined to accept and reward affiliates who generate incremental sales. Any affiliate who simply facilitates sales that are not incremental may be advised by HMV that it is the intention to remove them from the programme.

Affiliates must act professionally, abide by all relevant UK legislation and have websites that are in keeping with the brand values of HMV.


Publisher Applications

Applications are processed on a regular basis. However, if you do not receive a response from us after seven days, please contact us through the Awin website.



If you have any queries regarding the affiliate programme, please contact